Facebook Denies my Promoted Post Containing Google+

David Borden

Back to Blog

November 20, 2013

I recently tried to promote our services in a Facebook post.  For those of you that know of this practice, Facebook will display your promoted posts in the news feeds for people that you designate.  We tried to run one of those on our facebook page: 


The spirit of the post was to send interested prospects to our reviews on our Google+ page so they could see what our customers think of us:


Facebook denied the promoted post.  At first they didn't tell me why, so I pressed the issue.  They admitted that they denied the post because it sent people to Google+.  I was pretty alarmed with this.

1.  Facebook has the right to choose what they advertise.  I support that right and will obviously live with the decision, but I do disagree with it.

2.  I know that Facebook wants Google+ to fail more than anybody, but the fact is that Google+ will succeed due to their integration with local business.

3.  Not promoting my $100 post is probably going to set Google+ back years before they finally gain traction, so denying this post is a brilliant middle management decision from the folks over at Facebook.  I think Facebook would prosper more from our $100 than Google+ will suffer from the post not happening.

4.  The spirit of the internet, and especially Facebook is open sharing of information between people.  This violates that spirit, and causes me to lose a level of respect for a company that I admire. 

Here is the email traffic:

About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.