May 13, 2019
Happy Market Leader Monday!
GMB (Google my Business) Radius Targeting Removed
Google has, once again, decided to "shake things up" with Google my Business listings.
Much of the Google local algorithm is dependent on the physical location of the user performing the search in relation to your business address. Along with your address you can also provide Google with a list of all of the cities and counties that you service.
Many of you may remember that Google would sometimes allow for a radius search for areas serviced, however, radius-targeting has been removed. No longer can you target everything within a specific distance from your place of business.
Now you have to specify cities, or states/provinces, or ZIP/postal codes, etc.
Google’s updated rules read: “You can no longer set your service area as a distance around your business. If you previously entered a distance around your business, you won’t be able to edit it. Instead, you’ll need to specify your service area by region, city, or ZIP code.”
We have recently found that many our customers with radius targeting setup, no longer have a list of target cities and counties. All targeting information has been removed. Please be sure to login to your account and make necessary updates. If you are unsure of how to do so please contact our support team.