Google + Number 1 Factor for Search for Property Management Websites for 2014

David Borden

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December 20, 2013

Tip #1 "How to Grow a Property Management Business Through a Website"

Google+ is not a very popular social media website.  The fact that it is so important for search is a pretty shady tactic by Google, but if you want to rank, you have to play by their rules.  Google + shows up in virtually every property management search, and those that build great Google + pages are ranking better than their competitors.  On mobile devices, Google + is even more powerful than on traditional devices.  Google + is in effect the new phone book.


In addition to building a great page for your business, you have to get reviews.  Google reviews can only be posted by those that also have a Google + account, so getting your older owners to sign up and give your company a review is going to be tough.  On the other hand, your often angry and younger tenants will have no problem signing up for Google + to write a bad review.  Try getting every person you know that will give you a 5 star review to review your business.  Property managers get pretty beat up online by tenants, so you will need your owners and vendors to help you balance out your reviews.  Make it easy for them and ASK for the review.


Make sure that you post all of your blog and video content on your Google + page as well as your other social medias, and link it back to your post or the appropriate page on your property management website.  We also recommend that you get a professional to set it up for you if you don’t know what you are doing.


It sounds difficult, but SEO is actually getting easier.  The hardest part is creating great ORIGINAL content that humans love on your website.  Sharing it on your social media is getting easier…


Estimated Search Impact of Google +:  35%


About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.