ALL search efforts begin
on the company website. A structurally
sound website will amplify all of the search efforts discussed in this
document. A bad website will reduce the
effectiveness and increase the cost of all advertisement and search efforts.
Hire a company familiar with property man ...
Picking a URL (Website
Name). Many companies agonize over
picking the appropriate website name.
Others buy hundreds of URL’s and point them to their site in hopes of
capturing search terms that are in contained in the URL. A large part of search algorithms still focus
on the website URL, a ...
SEO for Property Managers Part 4 - Evaluating the MarketIt is important to
realize that like specific markets, not all property management companies are
created equal. There are literally
hundreds of factors that go into a search algorithm and many of them are out of
the control of the company. ...
KEYWORD IDENTIFICATIONLuckily for property
managers this step is pretty short. In
99% of markets there are 5 keywords to optimize for on the property management
side, and about 3 on the home rental site.
Property managers can compete for homes for rent terms to help with
tenant acquisition, b ...
SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising campaign including organic s ...