Blog

SEO for Property Managers - Part 6 Build a Great Website

David Borden - November 18, 2014

ALL search efforts begin on the company website. A structurally sound website will amplify all of the search efforts discussed in this document. A bad website will reduce the effectiveness and increase the cost of all advertisement and search efforts. Hire a company familiar with property man ... Read More

SEO for Property Managers - Part 5 Picking a Great URL

David Borden - November 18, 2014

Picking a URL (Website Name). Many companies agonize over picking the appropriate website name. Others buy hundreds of URL’s and point them to their site in hopes of capturing search terms that are in contained in the URL. A large part of search algorithms still focus on the website URL, a ... Read More

SEO for Property Managers - Part 4 Market Evaluation

David Borden - November 5, 2014

SEO for Property Managers Part 4 - Evaluating the MarketIt is important to realize that like specific markets, not all property management companies are created equal. There are literally hundreds of factors that go into a search algorithm and many of them are out of the control of the company. ... Read More

SEO for Property Managers - Part 3 Keyword Identification

David Borden - October 30, 2014

KEYWORD IDENTIFICATIONLuckily for property managers this step is pretty short. In 99% of markets there are 5 keywords to optimize for on the property management side, and about 3 on the home rental site. Property managers can compete for homes for rent terms to help with tenant acquisition, b ... Read More

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

David Borden - October 20, 2014

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising campaign including organic s ... Read More

You are on page 6 of 11