How to Turn a Property Management Website into an Asset

David Borden

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October 12, 2013

Atlanta, GA.

When it comes to property management companies, assets are few and far between.  The only asset for most is their management accounts.  Most companies that will acquire your business will not keep your staff, your building, etc.  They just want to add your existing property management accounts to their systems that are already in place.  I know this first hand because I have sold both of my parents' property management companies. The price tag for this asset is low because the number of properties diminishes over time.  Unless you can find a way to replace them...

In this series we will show you how to turn your website into an asset.  An asset is something that adds value while you own it, and will attract a higher purchase price when you go to sell it.  If you have a website, but noone can find it, it's not an asset.  If it doesn't bring your company traffic that converts to business, or make your business more efficient, it's not an asset.  It is something that you have to maintain and pay for, but gives you nothing in return.  That's called a liability.

To make your property management website  an asset, it has to do the following:

1.  Get found.

2.  Convert your traffic into business in the form of new owners and tenants.

3.  Make your business more efficient so you can manage more properties with fewer resources.

In this series of videos, we will show you how.  Here is part 1/11:

About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.