Use Proper URL Extensions to Make Your Property Management Services Page More Relevant

David Borden

Back to Blog

November 21, 2013

Tip #6 "How to Grow a Property Management Business Through a Website"

Each property manager website should have a services page that explains the services that they offer to potential investors looking for a property manager in their area.  Many companies that build websites have a standard template for the page that they use to showcase your services (if they build one at all).  Usually it is called something very generic like  The extension is another opportunity for you to show the computer programs called search engines what you do.  Instead of naming it "services.html," a term that noone ever searches for when looking for a property manager, we recommend using a more descript extension.

For example, if you are looking to get found for "San Antonio property management " you should use the following extension  This alerts the search engines that this page is really important for this term, which also happens to be the highest volume search term for people looking to hire a property manager in San Antonio.  This should make perfect sense, but to MOST web developers, it doesn't.  If yours is using something different, consider using a company that understands property management website development.

Add this effective practice to the ones we have already mentioned, and you are well on your way to becoming more relevant than your competition.  

Estimate Search Impact of Naming your URL extensions 4-5% 

See these two customers that have employed this strategy.  They have rankings for their home pages, their landing pages, and their Google + page.  Now this is how you dominate your market...

If you want this kind of search dominance, we can help.  Visit our site to learn more:

Stay tuned for the top 5...


About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become, he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.