Renew Your Website URL for 10 Years for More Search Power

David Borden

Back to Blog

November 21, 2013

Tip #9 "How to Grow a Property Management Business Through a Website"


Search engine algorithms are computer programs.  One of the many factors that search engines look for in deciding which websites to show for a given search term is the length of time the URL is registered for.  The longer your URL is registered for, the more points you receive in a search engine’s algorithm.

Search engines look at longer registrations as a bigger commitment to the business than those only registered for a few months.  We recommend registering your domain for at least 5 years to get full credit with most search algorithms.

Also, still very important in search algorithms is an exact match domain.  While the importance of this item has dropped significantly over the years, it still makes up a large percentage of the search puzzle.  In property management where 5 or 6 terms make up the vast majority of the search volume for a particular market, it is worth considering an exact match domain.  An exact match domain is one that contains a search term that you are looking to compete for in the URL.  For example:  www.atlantapropertymanagement.com.  While most exact match .com’s are not available, a company can still get good results by picking up the less popular extensions like .me, or .us.

These are only 2 more factors in the puzzle, but doing both correctly will elevate a company’s relevance in search.

Estimated search impact 5 year registration:  1-2%

Estimated search impact exact match domain: 8-10%

About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.