SEO for Property Managers - Part 13 Basic Social Media

David Borden

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February 3, 2015

Social Media for Property Managers– Social media signals are important tools for measuring the popularity of all companies. Google “+’s”, Facebook likes and shares, tweets, pins, Youtube video views, etc. all help the search engines to measure the popularity of companies in all industries. A basic social media strategy for property managers should include building a branded company presence on the following social media outlets: Google +, Facebook, Youtube, Twitter, LinkedIn, and Pinterest. 

Make sure the branding on these sites exactly matches the branding of the company website, and any offline branding efforts. Building an audience and sharing company news and events, staff profiles, property information, and other company activities is a good start to using social media. Set a predictable and manageable schedule for posting content to the company’s social media accounts. Stick with the schedule or the plan will not work. Always include a link to the appropriate page on the company property management website (Like that one). As users and followers interact with, +, like, and share content, those signals create authority for the website. Once the company embarks on a content marketing strategy, share the content in the same manner with links to the content on the company blog.

About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.