SEO for Property Managers Part 15 of 15 - Video

David Borden

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March 3, 2015

This is the final video in the series and discusses the use of video in a property management business and on a property management website. Effective use of video will increase algorithm scores for almost every category in search. Usage data goes up because more people interact with the site and time on site goes up. Video provides more content. Video contributes to domain authority when properly linked. In addition to those SEO relevant factors, video provides a personal connection with the business and business owners that photography and written content cannot. 

The strategy we have discussed in this and the previous 14 videos represents a compilation of best practices from over 400 PMW website customers. Other sources include the following articles and web sites: 

SEO Ranking Factors - http://www.searchmetrics.com/en/knowledge-base/ra...

2013 Search Engine Ranking Factors - http://www.searchmetrics.com/en/knowledge-base/ra...

The Future of Search: 2013 Search Engine Ranking Factors Released - http://www.searchmetrics.com/en/knowledge-base/ra...

Infographic: 2013 SEO Ranking Factors, From SearchMetrics - http://www.searchmetrics.com/en/knowledge-base/ra...

The Periodic Table Of SEO Success Factors - http://www.searchmetrics.com/en/knowledge-base/ra...

11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) - http://www.searchmetrics.com/en/knowledge-base/ra...

Responsive Web Design - http://www.searchmetrics.com/en/knowledge-base/ra...

About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.