Add Forms to your Property Management Website to Increase Conversion

David Borden

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December 12, 2013

Tip #3 "How to Grow a Property Management Business Through a Website"


Many property management companies have websites and marketing strategies designed to gain new clients and accounts to manage.  After implementing these time consuming and often expensive strategies, many fail to give the prospect the correct information at the correct time.  More than 60% of the property management website projects that we take on are websites with either no forms, or forms in the wrong spot.


Adding the appropriate forms to your website will more than TRIPLE your conversion of investors looking to hire you for your property mangement services, and could double your lead rate on tenants looking for rental properties on your site.  Here are some examples of the correct ways to put web forms on your website:


For your property management services pages:  



For your rental listings:  



The biggest takeaway is to make it as easy as possible for your customers to contact you through the website and eventuall do business with you. 


Estimate seach impact of adding forms:  5-10%  Primarily for conversion metrics.


About the Author

David Borden

David Borden

With a resume that includes West Point graduate, Captain of the West Point Team Handball team (which, interestingly, is also referred to as “Borden Ball” around the world. Google it. We’re not sure which name came first, but we’re pretty sure Dave could tell you), US Army Chinook helicopter pilot and Co-founder, President & CEO of what is now the leading website in the country for advertising long term residential rentals, it stands to reason why Dave has a place at the PMW kitchen table: his appetite for success. And, well, because he keeps us laughing.

As our resident funny-man (possibly self-proclaimed), his booming voice can be heard spreading the PMW gospel to anyone who’ll listen. And, frankly, even those who have no interest in property management. (Don’t they teach “Inside Voice” at America’s oldest military academy?)

But his high-decibel, funny ways become awfully serious when it comes to staying one step ahead for the good of our customers; because Dave has been there. As a second-generation property manager from Colorado Springs, CO, he knows the struggles that property managers go through and painstakingly dissects every step of their process to come up with ways to ease their burden.

As former CEO & President of RentClicks (which went on to become Rentals.com), he strategically positioned their business to become NARPM’s first official partner and was awarded NARPM’s National Affiliate of the Year three times.

When he’s not devouring industry information at our kitchen table, you might find him bellying up to a plate of wings while watching his beloved (understatement) Broncos, flipping channels in search of a historical documentary, searching out a tennis match or preaching the ways of the world to his pre-teen sons, Andrew and Brady.