SEO & Listings
SEO Property Plugin
Your listings are working — but not for you.
Stop contributing to someone else’s SEO. Start turning listings into long-term visibility.
With most property management software, the SEO value of your listings goes to them. Our SEO Property Plugin gives it back to you. Every time you post a property, your site gets a new, Google-crawlable page — boosting rankings, increasing traffic, and helping you fill vacancies faster. This feature not only enhances your site's visibility but also boosts its search engine optimization (SEO), helping you stand out in a competitive market and drive more leads.
Cost:
Key Benefits:
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When you post a listing, the SPP automatically creates a unique, SEO-optimized page on your website.
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All tenant engagement—photo views, video plays, and clicks—happens directly on your site.
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You capture 100% of the traffic and SEO value from rental listing activity.
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Sites using the SPP see 2x more page views and double the average session duration.
What is the SPP?
Get SEO credit when you post your listings for rent.
The SEO Property Plugin, or SPP, from Property Manager Websites can now add your rental properties directly to your website. This might not mean much to you, but it's a huge deal to Google and their search algorithm. Since we are building a new page for each listing, it’s like doing a blog post every time you advertise a property for rent. Get an SEO boost from simply advertising your rentals – something you have to do anyway!
get started with a complimentary consult
We’ve got you covered.
Common SPP Questions.
A crucial component of Google's search algorithm is usage data, which makes up one-third of its ranking factors. By utilizing the SPP, you’re continuously adding fresh, relevant content to your site every time you list a new property. This not only helps you climb the search results but also strengthens your existing rankings, steadily building your domain authority over time.
If you are using another vendor’s listing widget, like Appfolio or Propertyware, a snip of code or iframe solution must be used to display your listings. With those integrations, there is no way for Google to crawl your listing data and all of that SEO value is being directed to those vendors. With the SPP, you get 100% credit for the tenant’s time on site because we write the listing data directly onto your website.
If you are using any other plugin or widget from Appfolio, Propertyware, or any WordPress site, your property data is not accessible by Google. That even goes for our current customers who are on the standard freerentalsite.com properties widget.
The SEO Property Plugin is included in all upgraded hosting packages, or is an additional $129/mo with our base Essentials hosting package. This plugin is for PMW clients only, so you must also host your website with us.
Yes! We can pull your listing data from Propertyware, Buildium, or Tenant Turner to our SPP with no extra work or change in processes on your end. If you are an Appfolio user, you must direct-post your listings into our marketing platform to utilize SPP, so there is some double posting.
One partner. More integrations.
Our SPP works with any of the vendors below, either through a direct integration or manual entry into our platform.
One partner. More integrations.
How we measure up.
| Feature | SEO Property Plugin | Appfolio Widget | Propertyware Embed |
|---|---|---|---|
| Google-crawlable | |||
| New SEO-indexed pages | |||
| Increases time on site | |||
| Auto-adds fresh content | |||
| Works with existing software |
Real-time reviews.
There's more.
Branding.
A great brand captures attention, builds trust, and drives sales—all while telling your unique story in a way that sets you apart from the sea of sameness and mediocrity.
Google Ads.
Paid ads are a powerful lead generation tool that allows your business to appear at the top of search results, ensuring visibility to users actively searching for property management services.
Remarketing Ads.
Remarketing helps you reconnect with website visitors by displaying ads as they browse Google and partner sites, boosting brand awareness and reminding them of your services.
Facebook Ads.
Image ads across Facebook & Instagram targeting users who have shown interest in property management in your area, appearing in news feeds, messenger, stories, posts & timelines.
LinkedIn Ads.
LinkedIn Ads allow you to target professionals in your industry with tailored ads that appear in their feed, profile, and message inbox, helping you connect with key decision-makers.
Video Marketing.
Video content marketing showcases your expertise to property management clients by addressing their concerns and positioning you as the trusted expert in the industry.
Blog Content Writing.
Blog content writing drives traffic, improves SEO, and engages visitors, helping establish your authority, boost credibility, and keep content fresh to encourage repeat visits.
Automated Rental Analysis.
Our rental analysis tool helps attract more leads and convert them consistently by offering valuable insights into local market trends. Fully automated, it simplifies the process for you!
SEO Property Plugin & Marketing.
Boosts your site's SEO by creating a unique page for each rental listing, which helps improve your Google ranking. It’s an effortless SEO boost every time you advertise your rentals!
Reputation Management.
Helps you generate, monitor, and display customer reviews, turning feedback into a powerful marketing tool that builds trust and credibility for your business.
Online Chat & ChatBot.
Engage visitors exactly when they need it, improving the customer experience. This results in a more seamless interaction and higher lead-to-client conversion through your website.
More leads. More clients. More growth.
Schedule your complimentary website and lead review.
Need help from our support team? Submit a ticket.