If you’ve ever run digital ads that clicked but didn’t convert, you’re not alone. In property management, getting leads is only half the battle—the real win is getting the right owners to raise their hands.
That’s why Pay-Per-Click (PPC) ads and our Lead Bait tool are the ultimate power duo. On their own, each is a solid marketing move. But together? They create a conversion engine that turns curious owners into qualified leads.
Why PPC Works for Property Managers
From Google Ads to Facebook retargeting, PPC puts your brand in front of the right audience at the right time—when they’re actively searching for help.
Target specific keywords like “property management in [your city]
Show up for high-intent searches and competitors’ name
Retarget website visitors who didn’t convert the first time
Control your budget and scale based on performance
A few quick statistics on running Google Ads with PMW:
Industry Average Cost per Lead is anywhere from $250-$350 per lead
Our Click Through Rates are consistently in the 12% range (industry average is 2-3%)
Google Ads visitors are 50% more likely to convert than organic traffic
But traffic alone isn’t enough. You need a reason for people to take that next step. That’s where Lead Bait comes in.
What Is Lead Bait?
Lead Bait is our term for the ultimate offer—a free rental analysis that compares an owner’s property to similar ones in the area using real rental data.
It’s not a generic estimate. It’s tailored, local, and valuable—which makes it one of the best conversion tools we’ve ever built.
Highlights potential rental income
Shows how their property stacks up in the market
Captures contact info in exchange for value
Feeds directly into your CRM or email follow-up
Why They’re Better Together
Now imagine this: a potential owner Googles “How much can I rent my house for in Tampa?” Your Google Ad appears. They click.
Without Lead Bait: They scroll your homepage, maybe read a little, then bounce.
With Lead Bait: They see a clear call-to-action—“Find out how much your property could rent for.” Boom. They fill out the form. You have a lead.
This dynamic duo works even better with remarketing. If they leave without converting, your Facebook ad shows them the same rental analysis offer while they’re scrolling later that day.
Client Performance Highlight – Market Leader Package
This client is enrolled in our Market Leader package, which includes full hands-on management and strategic oversight. They consistently follow our recommendations and are currently spending at the Google-recommended budget level, allowing their campaign to remain competitive and visible in a highly saturated market.
Since going live, the account has generated 308 total leads, with 42.85% (132 leads) coming directly from AMP, our free rental analysis tool. This tool continues to be one of the most effective sources of lead capture, driving high-intent users to convert by offering valuable insights on rental income potential.
Their results demonstrate the value of a well-funded campaign paired with the advanced tools and strategy included in the Market Leader tier.
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Ready to Launch a Lead Machine?
Whether you're just starting with PPC or looking to improve results, pairing it with Lead Bait makes your marketing budget go further and work harder.
Ads bring them in
Lead Bait converts them
Retargeting keeps you top of mind
It’s a full-funnel system that works for you 24/7.
Learn more about PPC Advertising
See how Lead Bait fits into our Advanced Marketing Platform
Want help getting started? Let’s build a Better Together strategy that fills your pipeline with qualified leads—and helps you grow doors faster.
