Bing Still Matters for Property Managers: Here’s How to Optimize It
We get it — Google gets most of the spotlight. But here’s what many property managers overlook: Bing still holds a valuable slice of local search traffic, especially among desktop users, professionals, and AI-powered platforms. At Property Manager Websites (PMW), we include Bing Places setup and Bing Webmaster Tools integration for our Market Leader clients — because every channel counts.
Why Bing Still Matters
- Default on Microsoft devices: Bing powers search in Microsoft Edge and across Windows ecosystems by default.
- AI surfaces: Bing is integrated with AI-powered experiences, expanding discovery beyond traditional SERPs.
- Local visibility: Your business profile appears in Bing Maps and can surface in voice search via Cortana-enabled environments.
What You Can Do to Optimize for Bing
- Claim or create your Bing Places for Business profile.
- Ensure NAP consistency (name, address, phone) with your website and Google Business Profile.
- Add photos, categories, and a clear business description that match your services and service areas.
- Submit your sitemap in Bing Webmaster Tools.
- Monitor crawl errors, search performance, and index coverage for ongoing improvements.
Our Bing Optimization Services (for Market Leaders)
- Bing Places profile creation or cleanup to ensure accurate listings and categories.
- Bing Webmaster Tools setup and sitemap submission for reliable indexing.
- Ongoing indexing and ranking review to catch issues early and protect visibility.
Bing vs. Google: What’s Different?
- Domain signals: Bing is known to reward exact match domains and older domains more heavily.
- Meta signals: Bing still considers
meta keywords(use sparingly and accurately), while Google ignores them. - Content presentation: Bing favors well-formatted, image-rich content with clear headings and media.
Important: Optimizing for Bing doesn’t replace Google — it supplements it. In competitive local markets, every extra lead matters.
AI Is Changing the Game
As AI becomes part of everyday search, your Bing presence can influence how your brand appears in AI-powered experiences, including business recommendations and map listings. Being consistently present and accurate on Bing means more potential visibility across emerging AI channels.
Not Sure If You’re Showing Up on Bing?
Let us check. We’ll audit your presence, flag gaps, and implement the essentials so you don’t miss easy wins.
Downloadable Guide: Bing Optimization Basics for Property Managers
Inside, you’ll learn:
- How to set up and verify Bing Places
- Key differences between Google and Bing SEO
- Tools and tactics for tracking Bing search performance
