Branding
Strong branding increases revenue by up to 23%.
Branding is often the first (and only) impression a property owner gets before deciding who to trust with their investment.
While most property management companies offer similar services, branding becomes the difference-maker. A strategic visual identity builds instant credibility, communicates professionalism, and positions your company as the obvious choice.
Instant positive feedback from clients.
“I was absolutely shocked and blown away with the quality of the presentation and the thoughtfulness they put into it.
When he did the presentation of the new brand to us, he was educating me about my company in a way that I was like, gosh, I want to sit back and take notes. He was telling me more about me than I knew about myself.”
Let’s uncover your edge.
Discover your brand’s unique character.
- Establishing a strong brand identity is crucial for companies to succeed, as it communicates with consumers, sets them apart from competitors, and shapes public perceptions.
- This encompasses more than just logos or products; it's about effective communication and creating a lasting presence in a crowded market.
- We create comprehensive branding systems — from color palettes and typography to visual style guides — ensuring consistency across all platforms.
Design matters.
Don’t waste a single opportunity.
- 60% of consumers avoid companies with logos that have unappealing designs, even if they have good reviews.
- Color impacts the strength of your branding and can help improve brand recognition by 80%.
- Over 75% of consumers purchase products from brands they know and a consistent presence on all platforms can increase revenue by 23%.
- Customers who are emotionally connected to your brand have a staggering 306% higher lifetime value.
How we craft the perfect brand.
An inside look with Senior Brand Designer, Gabe Cameron.
Here's what you get.
Branding deliverables & pricing.
Signature Branding Package
Includes Logo Package and Mini Brand Guide. Together, these two resources—Logo Package and Mini Brand Guide—should set you up for success now and into the future as you grow.
Logo Package
The logo package contains your strategically designed, custom logo in all of the various lockups you'll need for various mediums and use cases including, but not limited to:
- Primary Logo — Typically an icon or emblem paired with the word mark.
- Logo Mark — The logo mark is the icon portion - think Target, Apple, or Nike.
- Word mark — The text-only version of your logo.
- Horizontal Version — The logo laid out in wide format.
- Vertical Version — The logo laid out in stacked format.
- Logo with Tagline — The logo with the company tagline.
Additionally, each logo lockup will be provided in print and digital formats, as well as full-color, and single color black, and white versions.
Mini Brand Guide
Your brand guide serves as the source of truth for your brand identity helping to maintain consistency internally and while working with external resources. It will be custom to your brand and include the following sections:
- Lockups & Uses — This section documents the various logo lockups/versions and explains in which situations to use which versions.
- Color Palette — We develop a custom brand color palette. This section will detail the specific color mixes for faithful reproduction for web or print.
- Typography — We curate fonts that are readable and convey the right tone for your brand. This section will describe the fonts and how to use them.
- Slogan — If you have a slogan, we'll list it in the brand guide for posterity. If you don't have one we'll be happy to help craft the perfect brand promise.
- Contact — This will list your relevant company email address, as well as our designer's name and a link to the PMW website.
Real-time reviews.
More leads. More clients. More growth.
Schedule your complimentary website and lead review.
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