From Local Roots to National Reach: See Formatic’s Website Transformation
Meta: Discover how Formatic’s new website blends professionalism with personality to attract quality leads and drive property management growth.
About Formatic Property Management
Formatic Property Management is known for its high-level, process-driven approach to residential property management, and the Riverside branch is no exception. With multiple locations across the U.S., Formatic’s new website was thoughtfully designed to scale nationally while still catering to local markets. Backed by a reputation for doing things the right way, they provide real estate investors and mom-and-pop landlords alike with peace of mind through proven systems and expert service. Their new site strikes a perfect balance between professionalism and personality, built to attract serious owners seeking smart, scalable solutions in the Inland Empire.
Inspiration for the Website Redesign
The inspiration behind the new site came from a desire to create a more cohesive and professional online presence that communicates Formatic’s systems-first approach. The existing website lacked clarity, and the goal was to elevate their visual identity and site performance to better reflect their structured, trustworthy reputation. The team took notes from clean, conversion-optimized sites we’ve previously built, leaning into a polished but personable style that still felt accessible to their local target audience.
Main Goal for the Website Rebuild
The top priority was simple: increase local traffic and generate qualified leads. The homepage was specifically designed to speak to new clients, particularly individual investors and accidental landlords, by building trust right away and guiding them into lead funnels. A clean structure, clear service offerings, and strong calls to action were key to ensuring the site converts.
What’s Different About the Website
This isn’t just a fresh coat of paint—it’s a complete transformation. The new website is custom-built with lead generation in mind. From big hero images and flat iconography to an expanded FAQ page and the addition of trust-building elements like reputation stats and sample resources, every section of the site is crafted to reflect Formatic’s professional but “boots on the ground” vibe. It feels modern and scalable, but never cold or overly corporate.
Why We Love It
One of our favorite parts of this site is how well it walks the line between personal and professional. It’s tailored for their local investor community, but also appeals to the everyday landlord who wants to do things the right way. Big visuals, simple navigation, and well-placed CTAs make the site feel effortless to use, while still delivering depth through educational content and transparency.
Website Integrations
Matt and his team are fully maximizing our tools behind the scenes. The site features our Free Rental Analysis tool, Property Listings widget, Reputation Management features, and Comprehensive Reporting— ensuring it’s more than just a digital brochure. It’s a functional part of Formatic’s growth strategy.
