If You're Not Optimizing Your Google Business Profile, You're Losing Leads
If you're not optimizing your Google Business Profile (formerly Google My Business), you're missing out on one of the most powerful free tools for local SEO. For property management companies, this is your digital storefront — and it’s often the first impression a potential client gets.
At Property Manager Websites, we optimize GMB listings for our Market Leader clients and provide the strategy others need to do it right.
What We Optimize (and What You Should Too)
A fully optimized GMB profile includes:
- Primary & secondary business categories
- High-quality photos (exterior, interior, team)
- A keyword-rich business description
- Hours of operation and service areas
- A full list of services with descriptions
- Consistent NAP (Name, Address, Phone Number)
- Regular posts and updates
- Review responses
Why It Matters
Your Google Business Profile appears in:
- Google Maps
- Local 3-Pack listings
- Mobile “near me” searches
Optimized profiles:
- Get more visibility
- Build trust through photos and reviews
- Help Google understand what you do and who you serve
Don’t Set It and Forget It
Google rewards active profiles. That means:
- Uploading new photos monthly
- Posting weekly (property tips, blogs, announcements)
- Responding to reviews (positive and negative)
*Be careful with fair housing laws with all posts. A suspended profile is very hard to fix.
Pro Tip: Your GMB Profile Isn’t Just for Owners
Owners may search for your brand or “property management near me,” but so do tenants and prospective employees. A well-rounded profile helps all audiences.
Integrated with Your Other Marketing
When your blog content is shared to GMB, your brand stays top-of-mind and your SEO footprint expands. It also supports branded search and AX (Agent Experience).
Want your Google Business Profile to drive more local leads? Let us help you optimize it.
Downloadable Guide: Optimizing Your Google Business Profile for Local SEO
Inside, you’ll learn:
- What to include (and what most people miss)
- A visual checklist of GMB fields
- Posting ideas and schedule templates
