How Great Reviews Lower Your PPC Spend
When it comes to PPC (Pay-Per-Click), most marketers focus on keywords, bids, and landing pages. But there’s another powerful lever you might be overlooking: your reviews.
Why Reviews Matter for PPC
- Higher Quality Scores: Google and other ad platforms reward ads that deliver great user experience. Positive reviews build trust and boost click-through rates, which improves Quality Score.
- Lower Cost Per Click (CPC): Better Quality Scores mean platforms charge you less per click for the same ad placement.
- Improved Ad Extensions: Review snippets and high star ratings make your ads stand out, increasing relevance and performance.
- Trust at First Sight: Social proof reduces friction—people are more likely to click (and convert) when they see strong reviews.
Quick Wins to Use Reviews in PPC
- Add review extensions in Google Ads.
- Highlight star ratings or testimonials in ad copy.
- Ensure your landing pages feature recent, authentic reviews near CTAs.
- Encourage happy customers to leave reviews consistently so ratings stay fresh.
Next Steps for You
- Audit your Google Reviews and industry-specific platforms.
- Collect at least 5 new positive reviews this month.
- Update ad copy or extensions to showcase star ratings.
- Add top reviews to landing pages for higher conversion rates.
Bottom line: Great reviews don’t just build reputation—they directly save you money by lowering PPC spend and boosting ROI.
