How Much Does It Cost to Build a Property Management Website?

Today’s digital-first rental landscape propels websites as the first impression to potential clients. This is a vital element in your brand marketing, so buying a domain name and web hosting service without research or guidance is essentially wasting money. 

Establishing yourself as an authority in the property management industry starts with a well-oiled website that caters to your target market's needs from start to finish. That is the advantage of a PMW website.

As a powerful marketing partner, PMW simplifies the process of attracting property owners, filling vacancies, and building credibility with two straightforward, high-performance website options: Smartsite and Custom.

Each package is purpose-built for property managers and designed to convert visitors into clients with features such as SEO, hosting, and integrations.

Before exploring these packages in detail, it’s important to understand why the cost of a website should never be treated as a simple expense. For property managers, it’s a strategic decision that influences credibility and long-term business growth.

Key Takeaways

• PMW offers two main website packages tailored to property managers: Smartsite (setup starting at $1,795) and Custom (setup starting at $3,895).

• Both packages include hosting, SEO setup, mobile responsiveness, and integrations with top property management software.

• PMW’s straightforward pricing structure eliminates hidden costs and ensures property managers pay only for services that directly support their business goals.

• Compared to typical website development services, PMW provides industry-specific functionality and ongoing support at a fraction of the cost of most generic web agencies.

Why Website Cost Should Be a Strategic Decision for Property Managers

The quality, functionality, and clarity of your online presence can directly influence business growth. But choosing how much to invest in that presence is a decision that should align with your goals, not just your budget.

A professional website is a long-term investment in visibility, lead generation, and credibility. The right price point depends on your company’s stage and ambitions. 

Newer property management firms often prioritize speed and affordability, seeking a clean, effective site that can launch quickly. On the other hand, established firms may focus on brand differentiation and greater design control.

That’s where PMW’s structured pricing model helps property managers make smarter choices. With transparent, all-inclusive packages, PMW eliminates the guesswork and prevents the hidden costs or incomplete builds that often come with generic web design services.

How PMW’s Pricing Compares to Typical Website Development Costs

Website pricing in the real estate sector can vary dramatically depending on scope and complexity. The average small-business website costs between $3,000 and $15,000, depending on features and content. 

As for property management–specific websites, they generally range from $2,000 to $20,000, especially when IDX integrations or advanced layouts are involved. Enterprise-level builds with extensive functionality can even exceed $100,000.

By contrast, PMW’s Smartsite and Custom packages, starting at $1,795 and $3,895, respectively, offer a streamlined, industry-focused alternative. 

Both include the following:

• Hosting and maintenance

• SEO setup

• Mobile responsiveness

• Integration with major property management platforms

This straightforward pricing structure allows property managers to invest confidently, knowing they’re paying for services specifically designed for their business.

PMW’s Smartsite Package: Cost-Effective and Ready to Go

The Smartsite Package is designed for small or growing property management companies that want a professional, feature-rich website without a high upfront cost. It provides a strong foundation for online growth, with all the tools needed to attract leads and manage listings efficiently.

What’s Included

• Professionally designed, mobile-responsive website built on PMW’s proven Smartsite framework

• SEO-optimized page structure to help generate inquiries

• Integrations with the acclaimed property management software, Rentvine

• Secure hosting, automatic backups, and dedicated ongoing support.

• Fast turnaround, typically launching within 7-10 business days after content approval.

Pricing

• Setup starts at $1,795

• Monthly hosting starts at $195

For companies wanting a professional site that’s reliable, affordable, and quick to launch, Smartsite strikes an ideal balance between cost and capability.

PMW’s Custom Package: Fully Tailored for Growth and Brand Distinction

For established property management firms ready to elevate their digital presence, the Custom Package offers a fully tailored solution designed to reflect your brand’s identity and support long-term scalability.

What’s Included

• A completely custom website designed from the ground up to match your company’s look, tone, and goals

• Advanced functionality, such as custom portals, landing pages, and analytics tracking

• Personalized collaboration with a dedicated project manager and design team

• Continuous optimization, hosting, and support after launch for lasting performance

Pricing

• Setup starts at $3,895

• Monthly hosting service starts at $195

This package is ideal for firms that want a premium, scalable design built to differentiate their brand in a competitive market.

Quick Comparison: Smartsite vs. Custom

Transparent Pricing with Built-In Value

PMW’s pricing reflects a deep understanding of what property managers actually need from a website, and that’s reliability, visibility, and ease of management. Instead of inflated quotes or incomplete builds, PMW provides clear, consistent pricing, industry-specific functionality, and ongoing support that continues long after launch.

Whether you’re establishing your digital presence or refining an existing one, PMW offers a clear path to building a website that supports both your brand and your business goals.

Frequently Asked Questions about PMW Website Pricing

1. Do both website packages include hosting and support?

Yes. Both Smartsite and Custom packages include secure hosting, site maintenance, and ongoing technical support.

2. Can I upgrade from Smartsite to Custom later?

Yes. PMW allows clients to transition from Smartsite to Custom as their business grows.

3. Are there any hidden fees?

No. PMW’s pricing is fully transparent, including hosting, SEO setup, and support.

4. How long does each type take to launch?

Smartsite websites typically launch within 7-10 business days after content approval; Custom sites take around 60-90 days, depending on complexity.

Work Smarter. Partner with PMW.

In today’s property management landscape, success starts with a website that works as hard as you do. Beyond design and hosting, your online presence should attract owners, convert leads, and build trust from the very first click.

PMW helps property managers achieve exactly that with transparent, results-driven pricing, delivering professional quality, industry-specific functionality, and ongoing support without the surprises or inflated costs.

It’s time to elevate how you present your brand. Partner with PMW and transform your online presence into a powerful growth engine for your property management business.

Read More!

• Why Property Managers Need Online Reputation Management: From 5-Stars to Full Occupancy

• Why a Steady Stream of Reviews Beats a Perfect Star Rating in Google’s Local Rankings

Jennie Elloran

SEO Content Writer

Jennie Elloran has more than a decade of experience in the digital marketing and self-publishing spaces and has worked as a content writer, editor, social media campaign strategist, scriptwriter, and press release writer. Bringing a holistic approach to brand storytelling, Jennie combines creativity with data-driven insights to help clients build a strong online presence.

Jennie Elloran has more than a decade of experience in the digital marketing and self-publishing spaces and has worked as a content writer, editor, social media campaign strategist, scriptwriter, and press release writer. Bringing a holistic approach to brand storytelling, Jennie combines creativity with data-driven insights to help clients build a strong online presence.