Link Google Analytics to Search Console — Why It’s Critical for Data-Driven Growth
Many property management companies know that Google Analytics (GA) and Google Search Console (GSC) exist — but few realize how powerful they are when combined.
At Property Manager Websites, every site we launch has GA and GSC fully configured and connected. Why? Because linking these tools unlocks deeper insight into how users find you and what they do once they land on your site.
What’s the Difference?
- Google Search Console (GSC): Tells you how people found your site (queries, impressions, CTR, rankings)
- Google Analytics (GA): Tells you what users do after they click through (pages viewed, time on site, conversions)
Why You Should Link Them
- See search queries and landing page performance in one dashboard
- Get a fuller picture of the customer journey — from search to action
- Identify which pages attract traffic vs. which pages convert
How We Make It Easier
We don’t just connect GA and GSC — we pull their data into a unified dashboard (included with all PMW sites) so you don’t have to log into multiple platforms to understand your traffic.
Benefits of a Linked Setup
- Monitor SEO and user engagement side-by-side
- Diagnose content gaps or underperforming pages
- Track campaign effectiveness with UTM links
- Attribute ROI more accurately
Agency Pro Tip
If you’re running PPC ads or social campaigns, you can use GA data to compare traffic quality vs. organic. Want to know if that paid landing page is working? This connection shows you bounce rates, time on page, and follow-up actions.
New Insights & Smarter Tracking
Google Search Console recently rolled out a new feature called Search Console Insights. It helps you understand which content is performing best and how people are discovering your site, making it easier to act on your most effective content. These insights are available right in the dashboard and are especially useful for understanding content momentum and trending pages.
Why UTM Tracking Matters
Marketing is only as valuable as the results it produces — and you can’t measure results without proper tracking. That’s where UTM parameters come in. These are tags added to URLs to help Google Analytics understand where a visitor came from and what campaign brought them in.
- Our forms automatically track all standard UTM parameters
- This allows you to match leads with their original source (ad, email, social, etc.)
- ChatGPT and other AI tools are auto-inserting UTMs when users click links, meaning you get attribution even from AI-surfaced answers
Tracking UTM data lets you confidently answer: What’s working? and more importantly, What’s worth investing in?
But Wait… What About Site Speed?
Adding more tools — like live chat, heatmaps, or tracking scripts — can slow your site down. We always balance performance with functionality and are happy to audit or advise on what’s worth keeping.
You Don’t Have to Be the Analyst
We don’t expect you to dive into this data alone. If you have questions, we’re here to walk through the numbers, explain what they mean, and help you turn insights into action. We’re not just your website provider — we’re your growth partner.
Not sure if your GA + GSC are linked? If you are a PMW customer, then it's all set—but we can check if you’re concerned.
Downloadable Guide: Connecting GA & GSC — Turning Data Into Growth
Inside, you’ll get:
- Step-by-step instructions to link the two accounts
- A visual tour of where to find the most useful reports
- Use cases for improving SEO, UX, and conversion rates
- How to read UTM-tagged data and what actions to take
- What Search Console Insights reveal that standard reports don’t
