When Chris Springer left the U.S. Army after 21 years of service, he didn’t expect to end up in property management marketing. But today, as President of PMW (Property Manager Websites), he’s leading one of the most trusted digital marketing teams in the industry with the same intensity, focus, and strategic execution that defined his military career.
In a recent episode of The Road Less Traveled podcast, Chris shared the story of his journey, the lessons he’s learned, and how PMW is helping property managers grow through results-driven marketing, regional SEO, and websites that convert.
Here’s what stood out and why PMW continues to stand apart.
Watch the Episode: Chris Springer on The Road Less Traveled
Want to hear the full conversation? Watch the podcast episode below to learn how military leadership, strategic thinking, and client-centricity are powering PMW’s growth and how that can help your property management business thrive. Watch the episode
From Army Officer to Agency Leader
Chris's transition from the military to marketing might seem unconventional, but the core principles of leadership, discipline, and service never changed.
“I didn’t come in with all the answers,” Chris said. “I came in to listen, to learn, and to elevate the team. That’s leadership not telling people what to do, but helping them grow.”
That servant-leadership mindset has helped PMW scale significantly growing 50–60% in less than two years without compromising quality or culture.
Not Just a Website Company A Growth Partner
Many in the industry know PMW as a leading property management website provider. But under Chris’s leadership, PMW is evolving into something more: a true growth partner for property managers.
“A website is just a tool,” he explained. “It’s not the whole solution. What we bring is strategy, SEO expertise, conversion optimization, paid search, and relentless support all focused on delivering leads and growing your business.”
With deep industry experience, a client-centric mindset, and performance-based services, PMW delivers more than design; it delivers real results.
Precision, Execution, and Industry Expertise
One of Chris’s most impactful leadership moves wasn’t launching something flashy, it was simply listening.
For six months after stepping into his role, he focused on hearing from his team, clients, and the market. That time allowed him to identify low-hanging fruit, align on priorities, and empower PMW’s long-tenured team to step into bigger roles.
“We weren’t tracking everything we needed to. We weren’t measuring client success deeply enough. So we made it our mission to get better. And we still do that every day.”
The result? Smarter campaigns. Stronger websites. Lower cost per acquisition. Higher lead quality. And a team that shows up every day with passion and purpose.
PMW + Rentvine: A Tactical Advantage
Chris also touched on the powerful synergy between PMW and Rentvine, a modern, open-API property management software platform.
“The synergy between PMW and Rentvine is powerful,” Chris shared. “As Rentvine matured, PMW stepped up as the strategic marketing side of the equation. Together, we help property managers streamline operations and scale growth.”
For property managers looking to modernize their tech stack and sharpen their digital marketing, this partnership is a competitive advantage.
No One Works Harder for Property Managers
PMW’s internal motto is simple: We don’t take a single day for granted. That ethos inherited from Chris’s military career fuels everything they do.
“We’re relentless on strategy. We track the latest AI tools. We reverse-engineer every Google algorithm update. And we make sure our clients stay ahead not just online, but in their business growth.”
In a competitive and often commoditized industry, PMW’s clarity of mission and unmatched industry knowledge makes them a standout. They don’t just build websites. They help property managers win with precision, partnership, and purpose.
Ready to Grow? Let’s Talk
If you’re ready to:
Attract more owners
Improve lead quality
And work with a team that knows your industry inside and out...
About PMW
Property Manager Websites (PMW) is the hardest-working digital agency in property management. With over a decade of experience, PMW helps residential property managers grow with expert-built websites, local SEO, paid search, and a deep understanding of what drives investor leads. As a proud partner of Rentvine, PMW delivers scalable marketing solutions that drive real growth.
