For the first installment of Mitch’s Bitches, we’re diving into a topic that can make or break your online presence: website content and blogging.
The Problem:
When it comes to Property Management websites, content should be clear, intentional, and helpful to your users. Too often, we see landing pages overloaded with generic fluff—especially on Property Management service pages.
Many sites repeat the same descriptions of services that already have their own dedicated pages. That’s not just redundant—it’s confusing.
Website Content and Structure:
At PMW, our approach to service content is strategic. We build out landing pages using a content clustering model. It starts with a high-level overview of your management services, then walks potential owners through the property management lifecycle using individual, focused pages for each part of the journey.
No filler needed—just purposeful, structured content that actually helps convert.
Blog Content:
We’ve seen similar issues in blogs: content that’s off-topic or adds no real value. A blog is an opportunity to showcase your expertise. We encourage clients to write about relevant, meaningful topics—
- Local laws and ordinances
- Rental market insights
- Real-life stories from working with tenants and owners
Not only does this position you as an industry expert, but it also allows you to link back to key service pages, driving traffic and improving your SEO.
The Bottom Line
Every piece of content on your website should serve a purpose. It should educate, engage, and guide users—without making them sift through fluff to get there.
Because let’s be real: your site doesn’t need more words. It needs better ones.
