At PMW, clients can choose from three main packages: Grow, Accelerate, and Market Leader. Each tier provides a different level of service and tools. In this case study, we’ll demonstrate how a client’s package level and monthly Google Ads budget impact their lead volume and cost-per-lead (CPL). We’ll analyze actual performance data from same state-based property management companies to reveal patterns and performance insights.
Package Breakdown
One key difference between the packages is in the offerings available at each level. Market Leader clients only pay for their Google Ads click budget, ad management is fully included in their package cost. This provides greater value and a more seamless experience for clients who opt into the Market Leader package. In contrast, clients on the Grow or Accelerate packages pay a separate monthly management fee in addition to their click budget.
On the following page, you will find the differences between the package offerings at PMW.
| Features | Grow | Accelerate | Market Leader |
|---|---|---|---|
| The Essentials+ | ✔ | ✔ | ✔ |
| SEO Property Widget | ✔ | ✔ | ✔ |
| Reputation Management | ✔ | ✔ | ✔ |
| Branded Automated Rental Analysis | ✔ | ✔ | ✔ |
| Comprehensive Monthly Report | ✔ | ✔ | ✔ |
| Reporting Dashboard | ✔ | ✔ | ✔ |
| 1,000 Word Blog Post per month | ✔ | ✔ | |
| Social Sharing of Blogs | ✔ | ✔ | |
| Yext Business Listing Mgmt + AI | ✔ | ||
| Live Chat Integration & Chat Widget | ✔ | ||
| 1 AI Video Creation or 1 Video Editing | ✔ | ||
| Dedicated Account Manager | ✔ | ||
| Quarterly Reviews with SEO Team | ✔ | ||
| Dedicated Google Certified Account Manager | ✔ | ||
| Pay Per Click Ads (Google, Bing, Facebook, LinkedIn) | ✔ | ||
| Google Remarketing | ✔ |
Reputation management, offered in both Accelerate and Market Leader, provides clients with an additional lead source. The rental analysis tool alone accounts for ~30% more leads by capturing property addresses and contact info from users visiting the site.
Performance Comparison (April 2025 Data)
| Package | Avg Budget | Avg Spend | Avg Total Leads | Avg CPL |
|---|---|---|---|---|
| Market Leader | $7,540 | $7,526.64 | 23.5 | $320.28 |
| Accelerate | $2,400 | $1,918.27 | 3.0 | $639.42 |
| Essentials | $5,850 | $5,291.93 | 13.0 | $407.07 |
| Grow | $885 | $690.50 | 1.0 | $690.50 |
Clients who allocate enough budget and focus on high-demand areas consistently generate quality leads with a cost per lead in the $250–$350 range.
Key Takeaways
- Market Leader clients receive the most leads at the lowest cost per lead thanks to their comprehensive toolset, cross-platform advertising, and high-level strategy.
- Grow clients average just 1 lead per month with the highest CPL and least marketing reach.
- Accelerate clients benefit from additional lead sources, but lower budgets limit their ability to compete as aggressively as Market Leader clients.
- Clients under-spending Google’s budget recommendations often see fewer leads and lower visibility, especially in competitive markets.
What’s Included
- Campaign setup & keyword research
- Ongoing ad management & optimization
- Monthly reporting dashboard access
- Call & form lead tracking
- Direct access to your ad account
Next Steps
- Confirm your monthly ad budget
- Share your target service areas
- We'll build your campaign and launch within 3–4 business days
Let’s Talk Results
Google Ads is not a set-it-and-forget-it tool — but with smart targeting, transparent reporting, and active management, it can be a consistent lead source for your business. We're excited to help you reach more property owners in your market.
Ready to get started? Book a call here.
