Why Optimizing Your Social Profiles Matters for Property Management SEO
Your website may be the hub of your online presence, but it’s not the only place potential clients are checking you out. Social media profiles play a critical role in building credibility, improving SEO, and supporting your digital reputation.
At Property Manager Websites, we help our Market Leader clients create and optimize the social profiles that matter most — so they get found, trusted, and chosen.
Why Social Profiles Matter
- Social proof influences buying decisions, even for property owners
- Active, branded profiles build trust with both Google and people
- Social signals support your SEO and local ranking footprint
Platforms to Prioritize
- Facebook Business Page
- LinkedIn Company Page
- Instagram (for visual property content)
- YouTube and TikTok (if doing video content)
What Optimization Looks Like
- Consistent branding (name, logo, tone, colors)
- Clear business description and link to your website
- Accurate contact info (matches Google/Bing/website)
- Active posting cadence (even if just 1–2x/week)
- Use of categories, services, and pinned content
Social + SEO = More Visibility
- Google crawls social profiles, especially Facebook and LinkedIn
- Active accounts are more likely to show up in branded search
- Links from social profiles count toward your backlink profile
Content Sharing Strategy
If you’re blogging or posting market updates, don’t stop at your website:
- Share blog content to Facebook and LinkedIn
- Post review highlights or owner tips weekly
- Use stories, carousels, and reels to repurpose key points
We offer blog sharing as an add-on for our blog clients and provide guidance on what to post and when. You don’t need to go viral. You just need to show up.
Need help with social setup, branding, or blog sharing? We’ve got you.
Video & Visuals — Build an Audience That Builds Your Brand
If you’re only posting text or static content, you’re missing the biggest engagement opportunity on social: short-form video.
Reels, TikToks, and YouTube Shorts: Why They Work
Short-form video content isn't just for influencers—it’s for brands that want to be seen. These formats dominate user attention and give you massive reach potential.
- Reels and Shorts are favored by algorithms for visibility
- Short = snackable = more likely to be watched and shared
- Comments, likes, and shares expand your organic reach
- People remember your brand better when they see and hear you
Every time someone watches, interacts, or shares your content, the platform is more likely to show it to others. That’s how audience building works—it’s exponential. You’re not just getting eyeballs; you’re building a digital relationship.
Pro tip: Use property tour clips, owner tips, day-in-the-life content, or fun behind-the-scenes videos to humanize your brand and stay top-of-mind.
What to Use in Your Social Graphics
Visuals matter. But what you use—and how—makes a huge difference.
Types of Content to Mix In:
- Stock images — Safe and polished, but generic unless customized
- Team or people images — Builds trust and authenticity
- Video clips — Engaging and algorithm-friendly
- Motion graphics or text animations — Catch the eye in busy feeds
Should Images Have Text?
Yes—when used wisely. Add:
- A headline or hook (e.g., “Thinking of Renting Out Your Home?”)
- Your logo or brand element
- A call to action (CTA) like “Get a Free Rental Analysis”
Should You Feature a Real Person?
Absolutely. Social media is a popularity platform. People connect with people, not logos.
- Add real faces from your team
- Use short intro videos with your property manager or owner
- Don’t be afraid to be fun, interesting, or even silly sometimes—engagement > perfection
Not every post has to sell your services. Some should simply entertain, educate, or show who you are. That’s what builds brand familiarity and trust over time.
Downloadable Guide: Social Media Optimization for Property Managers
Inside, you’ll learn:
- The must-have fields for each major platform
- What to post (and how often)
- Quick tips to connect your social to SEO
