The Death of Keyword Density and the Rise of AX

Once upon a time, keyword density was the holy grail of SEO. The more times a phrase appeared on a page, the better it ranked. But that time is long gone. Today, it’s all about intent, context, and clarity—not repetition.

And with the rise of AI-driven search tools like ChatGPT, Bing Copilot, and Google SGE, there’s a new metric to optimize for: AX (Agent Experience).

What Is AX?

AX stands for Agent Experience, which refers to how well AI agents can understand, parse, and recommend your content. If your site is clear, structured, and informative, it’s more likely to be cited in AI-generated results.

Why Keyword Density No Longer Matters

• Google understands synonyms, context, and topic relevance
• AI agents use full content comprehension, not exact match counts
• Too many repeated phrases actually hurt readability and credibility

Instead of asking “How often should I use this keyword?” ask:

• Is this content answering a real question?
• Is it structured in a way a human (and an AI) can easily follow?
• Does it include supporting content like FAQs, reviews, and related topics?

How We Optimize Content Now

At Property Manager Websites, we focus on:

• Search intent alignment (not just keyword matching)
• Natural keyword variations throughout the copy
• Structured layouts with headlines, bullet points, and schema
• Clear internal linking to signal content relationships

And yes, if a client sends us their own content, we’ll rewrite and restructure it to ensure it works for both Google and AI agents.

Supporting Pages, FAQs & Local Signals

Want your area landing pages to work harder? We recommend:

• Adding market updates and stats
• Including local and service-specific FAQs
• Structuring pages for readability and scannability

Focus on Users First, Algorithms Second

If it feels robotic to read, it probably is. And if it’s hard for a person to digest, it’s likely also hard for AI.

By writing for real questions and structuring content to support both SEO and AX, you’ll future-proof your site for the next wave of search.