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Turning an HOA Website Into a Community Hub and Lead Generator

Turning an HOA Website Into a Community Hub and Lead Generator

Turning an HOA Website Into a Community Hub and Lead Generator

HOA websites often get overlooked when it comes to thoughtful, modern design—but this project proves they deserve just as much attention as any other custom build. We stepped away from our usual focus on single-family property management websites to create something truly tailored for a community experience and to capture new HOA leads.

Our latest launch, the Maxfield HOA website, is a perfect example of how form and function can come together beautifully.

Inspiration for the Website

From the start, Maxfield HOA wanted a space that not only looked stunning but also made it easy for residents to access everything they need, without digging through emails or making extra calls. But they also had their eye on growth, with a design and structure optimized to capture interest from other HOAs looking for professional management.

Main Goal for the Rebuild

The priority was clear:

  • Build a centralized, user-friendly hub for residents and board members.
  • Position Maxfield HOA as a trusted, professional management company to attract HOA leads.

Now, everything from meeting minutes to neighborhood announcements is just a click away for residents, while prospective HOAs can easily see the value in partnering with Maxfield.

What’s Different About This Website

Unlike our single-family and multifamily property management sites, this build balances two audiences, current residents and prospective HOA boards. Every page was carefully structured to serve the community while also highlighting services, credibility, and trust for potential clients.

Why We Love It

This project shows how beautiful design can do double duty—keeping current residents engaged while opening the door for new business opportunities. With a clean, intuitive layout and a professional, welcoming feel, the Maxfield HOA website is set up to be both a community hub and a lead-generating machine.

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