Some blogs bring in leads. Most don’t.
If you’re writing posts every month and wondering why landlords aren’t calling, the problem probably isn’t your effort; it’s the topics. Not the headlines, but the types of content you’re putting out.
Here’s what actually gets attention and gets landlords to reach out.
Topic #1: Local/State Level Landlord Law
Landlords hate getting burned by rules they didn’t know about. Lease clauses, fair housing updates, notice periods — they want it in plain language, fast.
Your blog will gain readers' confidence when you write about the law in a way that anybody can understand. The more localized the rules are, the better you’ll be able to target your ideal clientele.
Topic #2: Market Trends and Local Data
Landlords are investors. They care about numbers and future value. Posts that break down what’s happening in the market — rents, demand, growth areas.
Bonus points if you explain what it all means for their bottom line. Local data doesn’t just inform. It sells your expertise.
Topic #3: Tenant Issues and Turnover Tips
Every property owner has dealt with a difficult renter. But not every landlord knows how to keep good ones.
Posts that help them deal with problems or keep great renters longer show that you’ve been in the trenches and that you’re worth hiring.
Topic #4: Maintenance Hacks
Repairs stress landlords out. Blogs that help them stay ahead of seasonal problems or avoid big repair bills are gold.
Think: Checklists, vendor tips, warning signs.
They want to protect their property, and you can help them do that.
Topic #5: A Look Inside Property Management
Most landlords don’t really know what a property manager does. Show them.
Talk about your systems. Your routines. How do you handle that 2 AM leak?
This does more than just generic tips, it gives potential clients a glimpse behind the curtain on how your business does things. This kind of content doesn’t just inform — it makes them say, “I want that!”
That’s the list. Simple. Effective.
If your content is helpful, clear, and speaks directly to landlord pain points, it works. If it’s vague or just for SEO, it doesn’t.
Tired of blogs that go nowhere? Slide into our inbox and let’s turn your words into landlord magnets!
