If you’ve ever asked, “How long should my blog posts be?”—you’re not alone. Word count matters more than many realize, especially when it comes to SEO and reader engagement.
The Sweet Spot: 1,000 Words
At PMW, we’ve tested it all—and 1,000 words consistently hits the mark. It’s long enough to:
Target multiple relevant keywords
Answer a property owner’s full question
Provide depth Google rewards
Include SEO-friendly structure and internal links
But not so long that readers click away.
Short posts (300–600 words) tend to lack substance. Extra-long posts (2,000+ words) only work when the topic demands it. For property management companies aiming to rank, educate, and convert? 1,000 well-written words is the gold standard.
Why It Works
Google favors comprehensive, helpful content, and your potential clients do too. When a blog dives into a topic with real value—local laws, investment tips, rental pricing, or seasonal advice—it builds trust and visibility.
That’s why PMW’s blog packages are built around this proven length. Every post is written by our in-house team and optimized to help your site perform better in search—and convert more leads over time.
Curious if your current blog strategy is hitting the mark? Let’s chat about it over coffee.
👉 Reach out today and let’s get your content working harder.
