In the world of digital marketing, lead bait is the hook that brings in potential clients—and for property managers, the right bait can make all the difference.
If your website isn’t converting visitors into leads, it might be time to rethink what you’re offering in exchange for their contact info. In today's Sunday Brunch, let’s explore a few proven lead bait strategies and highlight the #1 tool we’ve seen work across the board.
1. Free Rental Analysis (AMP)
If you add nothing else to your website, make sure you add this.
Our Advanced Marketing Program (AMP), known widely across PMW websites as the Free Rental Analysis, is the highest-converting lead bait we’ve ever deployed.
Here’s why it works:
It’s easy – The user enters their address, and that’s it.
It’s personalized – They receive a custom rental estimate based on local comps.
It’s a win-win – Even if they don’t complete the full form, they still get a postcard with your branding, and you still capture a lead.
This tool sits on all service pages and continuously drives warm, property-owner leads.
2. Downloadable Owner Resources
Think checklists like:
“Top 10 Mistakes DIY Landlords Make”
“How to Prepare Your Home for Rent”
“Tenant Screening Best Practices”
Gate these behind a quick form (name and email only), and you’ll build your list while offering real value.
3. Instant Quote Tools
While not as tailored as a rental analysis, an “Instant Management Quote” calculator can draw in curious landlords looking for fast numbers. The key is to balance automation with personalization—follow up quickly with a human touch.
4. Webinars or Free Consultations
Offering a 15-minute consultation or a webinar like “What Every First-Time Landlord Should Know” can build trust and authority while generating leads from owners who are still exploring their options.
5. Lead Bait That Doesn’t Work
Skip the generic “Contact Us” buttons or passive newsletter sign-ups. Today’s owners want information and instant value—not just a vague promise to be contacted later.
Our Final Word on the topic?
If you want leads, you need bait—and not just any bait. The Free Rental Analysis (AMP) outperforms every other tactic in our playbook. It’s the first step toward turning site traffic into signed contracts.
Want to see how AMP could perform on your site? Let’s talk.
