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Add Forms to your Property Management Website to Increase Conversion

Tip #3 "How to Grow a Property Management Business Through a Website"

Many property management companies have websites and marketing strategies designed to gain new clients and accounts to manage. After implementing these time consuming and often expensive strategies, many fail to give the prospect the correct information at the correct time. More than 60% of the property management website projects that we take on are websites with either no forms, or forms in the wrong spot.

Adding the appropriate forms to your website will more than TRIPLE your conversion of investors looking to hire you for your property mangement services, and could double your lead rate on tenants looking for rental properties on your site. Here are some examples of the correct ways to put web forms on your website:

For your property management services pages:

For your rental listings:

The biggest takeaway is to make it as easy as possible for your customers to contact you through the website and eventuall do business with you.

Estimate seach impact of adding forms: 5-10% Primarily for conversion metrics.

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