Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads
In a market averaging <200 monthly searches for “property management,” one company is pacing toward ~200 total owner leads in 2025—driven primarily by a high-intent Free Rental Analysis funnel and our advanced marketing program. Data below reflects rental analysis submissions (the funnel) vs. overall leads (all sources), with 2025 year-to-date measured through August. :contentReference[oaicite:0]{index=0}
Q: What’s the real value of a Free Rental Analysis funnel?
A: It’s the bridge between traffic and doors. Unlike general contact forms, a rental analysis offer answers the #1 owner question— “How much could my property rent for?”—and turns intent into action. The result: more qualified owner conversations, faster proposals, and measurable portfolio growth. See our explainer on property management websites that convert.
Q: How much impact did the funnel have on lead growth?
- 2024 (full year) — Advanced Marketing (Rental Analysis): 62 leads; Overall: 152 leads.
- 2025 YTD (through Aug) — Advanced Marketing: 59 leads; Overall: 127 leads.
- 2025 Projection — Overall: ~200 leads (no PPC to date).
Q: Isn’t this only possible in big markets?
Not at all. This client operates in a city with <200 monthly searches for property management, compared with 4,000+ in Chicago and 2,000+ in Fort Worth. Yet they’re consistently adding about 50 doors/year. The takeaway: conversion efficiency beats raw search volume.
Q: Where do these leads come from?
Organic search (SEO) drives the majority of sessions and high-intent form completions; direct, referral, and organic social add steady contributions. While this case ran no PPC to date in 2025, layering PPC (Pay-Per-Click) on top of strong SEO is often the fastest way to scale once organic reach is maximized.
Q: What does this mean for property managers who want to add doors?
- Lead with value: Make the rental analysis the primary call-to-action (CTA) for owners.
- Measure what matters: Track funnel completions, not just traffic. Tie leads to signed management agreements.
- Stack the channels: Use SEO (Search Engine Optimization) for compounding demand, then add PPC to capture incremental intent and dominate SERP real estate.
Ready to replicate this? Start with our guide to getting your first 100 doors and then book a consult to map your local demand to a high-intent funnel.
