When it comes to property management marketing, reputation is currency. Owners, tenants, and even AI tools like ChatGPT are making decisions based on your reviews and brand presence before they ever call your office. That makes reputation management services less of a luxury and more of a necessity. But here’s the big question: how much do they actually cost?
Let’s break it down over coffee.
What You’re Paying For
Reputation management is more than just watching reviews roll in. A good service typically covers:
Review generation: Asking owners and tenants to share feedback through text, email, or website prompts.
Monitoring: Keeping an eye on 100+ review platforms so nothing slips through the cracks.
Response management: Engaging with reviews quickly and professionally, even the tough ones.
Display & marketing: Streaming positive reviews on your website and sharing them on social media.
Reporting: Providing dashboards and alerts so you can see how your reputation stacks up.
In other words, it’s part customer service, part SEO, and part brand management rolled into one.
Typical Price Ranges
Pricing can vary a lot depending on the provider and the level of service you choose. Here’s what you’ll usually see in the market:
Basic Monitoring Tools ($50–$100/month)
Software-only options that help you track reviews and sometimes request new ones. You do the rest.Mid-Tier Services ($150–$250/month)
These include monitoring, review generation, and some automation for displaying reviews on your site. You still handle most of the responses.Full-Service Reputation Management ($250–$500+/month)
A hands-off approach where the provider manages outreach, monitoring, and even responds to reviews on your behalf. This tier is ideal for property managers who want consistency without adding tasks to their plate.
Where PMW Fits
At PMW, our Reputation Management service starts at just $69/month as part of our Essentials hosting. That gives you the core tools you need to generate reviews, monitor them, and showcase the best ones right on your website.
If you want our team to handle review responses too, we offer a bundle at $249/month (or review response alone at $179/month). That means you get both the tools and the people to keep your reputation polished.
The beauty of this setup: you can scale. Start with the essentials, then add hands-on support as your business grows.
Why the Cost Is Worth It
Think of reputation management as an investment rather than an expense. A few reasons why:
One bad review can cost you leads. Responding well can turn it into a trust-builder.
Fresh reviews feed AI and SEO. The more recent, the better you look to both Google and ChatGPT.
Owners are watching. A strong online reputation gives them confidence that you’ll protect their investment.
In short: reputation management pays for itself in new clients, retained tenants, and peace of mind.
Final Sip
Reputation management services can cost anywhere from $50 to $500 a month, depending on how hands-off you want to be. For property managers, the smart play is choosing a service that not only tracks reviews but actively shapes your brand narrative.
With PMW’s flexible pricing, you can get started small and scale up when you’re ready. Strong marketing begins with a strong reputation!
