Your website videos can do a lot of heavy lifting for your business. They greet visitors, explain your services, and set the tone for your brand before anyone ever picks up the phone. Since they carry so much weight, they shouldn’t sit unchanged for years at a time. A little attention helps them stay sharp, relevant, and aligned with how your company works today.
Key Takeaways
Updating website videos every 12 to 18 months keeps your message fresh and aligned with your brand.
Big company changes are a sign that your videos need a refresh.
High quality, up to date video boosts trust and increases conversions.
PMW’s video services make refresh cycles simple and stress free.
Why video needs a regular refresh
Video feels personal, and that’s what makes it powerful. It shows your team, your process, and the experience owners can expect when they work with you. As your business evolves, your videos should evolve with it.
A good rule of thumb is to review your main website videos once a year. You might not always need a full replacement, but you should at least check that your messaging still matches your operations, your branding is current, and everything looks modern on today’s screens. Most property management companies find that the 12 to 18 month mark is the sweet spot for a complete refresh.
When you should update sooner
Annual reviews are helpful, but certain moments call for quicker updates. For example:
You’ve rebranded or updated your visual style
You’ve changed pricing, services, or processes
Your team has grown and your current video doesn’t reflect who you are
You launched a new service that deserves a spotlight
The video simply looks dated compared to competitors
These changes can create gaps in your messaging. A refreshed video closes those gaps and keeps your brand polished.
Why fresh video matters on a PM site
Owners are scanning property management websites fast. They want clarity. They want personality. They want confidence that you know what you’re doing. Video delivers that quickly. Fresh video content can:
Improve engagement and keep visitors on your site longer
Build trust through clear explanations and authentic team visibility
Increase conversion rates, especially when paired with tools like AMP
Help your SEO by updating multimedia signals on your site
If your video looks outdated, viewers notice. If your message doesn’t align with your current operations, they feel it. Keeping your content current sends a stronger signal of professionalism and stability.
How PMW can help keep your videos fresh
PMW already builds property management websites designed for conversion, and our video services plug right into that goal. Whether you want a polished brand video, updated service explanations, or a new introduction script that reflects how your business has grown, we handle the entire process.
Our team makes updates easy with:
Scriptwriting that stays true to your brand voice
Fresh footage and modern editing
Professional voiceovers and clean animations
Seamless replacement on your live site
If you're using AMP, updated video content can also boost how visitors interact with your rental analysis tool, helping you generate more owner leads. It creates a cohesive, modern experience that feels trustworthy from the moment someone lands on your homepage.
Final thoughts
Think of video updates like a tune up for your online presence. Checking in once a year keeps things running smoothly, and PMW’s team is here to make the process simple. If your site could use a refresh or you’re ready to add new video content, just let us know, and we’ll help you plan the next steps.
