Back in the day, link building meant getting as many backlinks as possible — often through sketchy tactics, link farms, or spammy directories. Today, that kind of strategy doesn’t just fail — it can actively hurt your SEO.
Modern link building is all about quality, context, and trust.
At Property Manager Websites, we believe content is the best link magnet. That’s why we focus on strategies that earn links naturally and drive real value for both users and search engines (and now, AI agents).
What Doesn’t Work Anymore
- Spammy blog comments with backlinks
- Bulk directory submissions
- Link exchanges or “link wheels”
- Paid backlinks from low-authority sites
- Press releases stuffed with keyword links
What Does Work
- High-value blog content that other sites want to reference
- Local sponsorships or partnerships (e.g. Chamber of Commerce, events)
- Testimonials or features on software partner sites
- Creating content that answers real questions for LLMs and user intent
- Claiming and completing high-authority business listings
Why AI Changed the Game
AI tools like ChatGPT, Google SGE, and Bing Copilot are less concerned with raw backlinks and more focused on:
- Content structure and clarity
- Topic authority and coverage depth
- Reputation signals across trusted sites
Instead of chasing links, we help clients:
- Create content that solves real problems
- Attract links from reputable sources
- Build topic clusters and internal link structures that boost rankings
What We Recommend
- Focus on link-worthy content (guides, calculators, FAQs, blog posts)
- Pursue local PR or community involvement with online exposure
- Use internal links strategically to pass SEO value across your site
Ready to stop chasing backlinks and start earning authority? Let’s talk about content that works.
Downloadable Guide: Modern Link Building for Property Managers
Inside, you’ll find:
- Outdated vs. modern link strategies
- Ideas for earning local, relevant backlinks
- Examples of high-value content that earns links
