In a recent episode of the Property Management Business Podcast, host Mark Cunningham sat down in person with Chris Springer, CEO of Property Manager Websites (PMW), to talk about what makes a property management website truly effective, how PMW is scaling without sacrificing service, and why the integration between PMW and Rentvine is setting a new standard in the industry.
Over the course of this candid conversation, Chris and Mark dive into the tactics, philosophy, and innovations driving lead generation for property managers in 2024. This post recaps the biggest takeaways and insights that every property manager should know.
A Partnership Built on Service and Trust
Mark shared the story of how Grace Property Management first became a PMW client over 14 years ago—after his old website was hacked and left him without a web presence for nearly a week. Dave Borden, PMW’s founder, stepped in to build a new site over the weekend, and the rest is history.
That moment shaped Mark’s perspective on PMW not as a vendor, but as a true partner in business. That level of responsiveness and dedication has remained consistent even as PMW has grown to support over 1,200 clients.
"Our first core value is client centricity," said Chris. "Everything we do is about the client experience."
Why Your Website Is Still Your #1 Marketing Asset
Chris emphasized that despite changing search trends and the rise of AI, your website is still your digital front door.
"Curb appeal matters, but so does the foundation. We build beautiful sites, but more importantly, we build high-performing, high-converting sites that generate leads," he said.
PMW’s approach to design prioritizes mobile performance, conversion tools like rental analysis, and optimized user experiences that translate into real owner leads.
Scaling Without Sacrificing Speed or Quality
One of the biggest takeaways was how PMW has nearly doubled in size over the past two years while still maintaining fast response times and elite customer service. Mark joked that PMW's support team is so fast that it became a running joke among his staff.
Chris shared that PMW tracks response times as a formal KPI and cited Mitch, one of their most tenured team members, as averaging 35 minutes per support ticket with over 2,500 requests per month.
"We're not just order-takers. We train our team to act as strategic advisors. We don’t just make changes—we guide clients toward better ones," Chris said.
Introducing Smartsites + Rentvine Integration
Chris revealed a major initiative PMW recently rolled out: a free upgrade for all PMW clients who also use Rentvine, moving them to the Grow or Premier tier of service—without increasing their fees.
Why? Because data showed that clients on PMW's Grow package were growing at 4x the rate of those on the Essentials tier. In fact, Rentvine clients using PMW websites grew 48% faster than those not using PMW.
"We didn’t want cost to be a barrier to growth," said Chris. "We leveled up 350+ websites and returned $200,000+ in savings to clients."
The Rentvine + PMW integration now allows for tighter connections between website leads, accounting systems, and operations—with even more powerful features coming soon, like lead tracking directly within the Rentvine dashboard.
Why AI Content Alone Won’t Cut It
While AI is changing how people search, Chris warned that simply publishing AI-generated blogs is not a winning strategy.
"You can't use AI to trick AI," said Mark. "If you're relying solely on ChatGPT to write your content, you're going to get left behind."
Instead, PMW has built a 10-person in-house content team that blends AI-assisted workflows with human strategy, keyword research, and local relevance to create content that ranks and converts.
Every blog goes through SEO mapping, trend analysis, editing, and optimization to ensure it aligns with both Google and AI-powered search experiences.
Branding That Actually Means Something
Mark also shared his experience with PMW’s new branding service, which he initially resisted. But after working with PMW’s design lead Gabe and his team, the results blew him away.
"This wasn’t just about a new logo. It was a strategic refresh of how we show up in the market," Mark said. "And my entire team loves it."
PMW now offers branding and rebranding as an optional service to help clients improve their overall digital identity, which can support stronger SEO, recognition, and trust.
Final Thoughts: Why PMW Is the Hardest Working Team in the Industry
From elite customer service and fast response times to a relentless focus on SEO, performance, and innovation, PMW continues to raise the bar for what property managers should expect from a marketing partner.
"We don’t want to be the biggest. We want to be the best. We treat our clients like partners, and we never stop improving what we offer," Chris said.
If you're not already working with PMW, now is the time to request a free website audit and see what your "digital front door" is really doing.
