In today’s property management world, your online reputation is your brand. Whether you're trying to fill vacancies, attract new owners, or retain tenants, your star ratings and online reviews directly impact your success. That’s why setting up a review drip campaign should be a top priority for every property manager.
In this guide, we’ll walk you through what review drip campaigns are, who needs them, how they work (specifically through PMW and Grade.us), and why they’re essential to building long-term credibility in your local market.
What Is a Review Drip Campaign?
A review drip campaign is an automated series of review requests sent via email or SMS over a set period, typically triggered by tenant interactions such as a move-in, lease renewal, or completed maintenance request.
We also recommend starting a drip campaign for your current owners/investors. Instead of asking once and hoping for the best, a drip campaign follows up politely (usually 2-3 times), increasing the chances of collecting positive reviews.
These campaigns are powered by platforms like Grade.us, which integrates seamlessly with your PMW website.
Who Needs Review Drip Campaigns?
If you're a property manager or property management company, you need this. Here's why:
You manage multiple properties or units.
The more doors you manage, the more interactions you have with tenants and owners—and the more potential to build your reputation.You get the occasional negative review, but few positives.
Happy owners and tenants rarely leave reviews unless prompted. Drip campaigns solve this.You want to improve your local SEO.
Google considers recent reviews a strong local ranking factor. Consistent review generation helps you rise in the search results.You want to win more owner contracts.
Owners shop around. A strong online reputation builds trust before they ever call you.You want operational insights.
Reviews can reveal service gaps, maintenance issues, or team strengths at specific properties.
Why Are Reviews So Important in Property Management?
Let’s be honest—tenants don’t always leave reviews when things are running smoothly. But the moment there’s a complaint? Boom—Yelp. Google. Facebook.
That’s not fair, but it’s reality. So your job is to make it easy and automatic for happy tenants and owners to share their good experiences—and to proactively manage the narrative of your brand.
Positive reviews:
Improve Google Maps visibility (and search rankings)
Increase trust with prospective tenants and owners
Offset negative or unfair feedback
Act as social proof on your website and marketing
Help convert leads into leases
How PMW + Grade.us Makes It Easy
When you work with PMW, you don’t have to figure out reputation management on your own. Their integration with Grade.us handles the heavy lifting for you. Here’s what you get:
Preconfigured Review Platform Integrations
PMW sets up your Grade.us account and links it to your Google Business Profile.
Custom Review Funnel Page
You receive a branded review landing page (e.g., reviews.yourcompany.com) that routes happy customers to public review platforms and unhappy ones to a private feedback form, reducing the chance of negative public reviews.
Automated Drip Campaigns (Email + SMS)
You get a 3-step email campaign built and branded for your company. Each email gently reminds tenants or owners to leave a review after specific events.
You simply upload a contact list or trigger an automation from your property management software.
Email Signature Widget
Include a dynamic review request link in your email signature to passively generate more reviews with every message you send.
Website Review Widget
Display your best reviews directly on your website—automatically updated, filtered, and branded.
Review Alerts + Dashboard
Get real-time notifications when someone leaves a review, and respond quickly from within your Grade.us dashboard.
What Does a Review Drip Campaign Actually Look Like?
Here’s a typical setup:
Trigger: You upload a spreadsheet of your owners and investors first names and email addresses
Drip Day 1:
Email #1 goes out thanking them for their interaction and asking for a quick review.
Includes a direct link to your branded review page.
Drip Day 3-5:
Email #2 follows up with a reminder and maybe an incentive (e.g. “Your feedback helps us improve!”).
Drip Day 7-10:
Email #3 is the final polite nudge: “Still want to share your experience with us?”
The entire sequence is professional, branded, and respectful of the tenant’s inbox.
How to Set Up Your Review Drip Campaign (Step-by-Step)
If you're a PMW client, you're already most of the way there. Here's how to launch:
Step 1: Check Your Grade.us Login
You should have received a setup email from PMW.
Step 2: Log In to Your Dashboard
Access your Grade.us portal directly or through your PMW admin dashboard.
Step 3: Upload Your Contact List
This can be:
Tenants who recently moved in
Owners whose properties you manage
Residents who submitted maintenance requests
Use the Grade.us bulk upload feature to quickly import contacts into a campaign.
Step 4: Review and Customize Email Templates
PMW provides default email templates, but you can tweak them to reflect your tone and branding.
Step 5: Launch the Campaign
Once launched, the platform automatically sends the 3-part email series and routes responses through your review funnel.
Step 6: Monitor Results
Watch for incoming reviews, respond promptly, and adjust messaging over time to improve response rates.
Common Questions from Property Managers
Q: How many reviews should I aim for?
Aim for at least 1 new review per property per month. More is better, but even slow and steady wins over time.
Q: Can I automate these campaigns fully?
Yes! PMW can integrate with your property management software to trigger review requests after certain events.
Q: Can I remove bad reviews?
Not always. But you can mitigate them by encouraging more positive reviews, and responding professionally to negative ones.
Q: Is this included in my PMW website plan?
Reputation Management can be a separate add-on. It is also included in several of our packages. Check out our pricing page to see if this is included in your package
Final Thoughts: Your Reputation Is Your Greatest Asset
As a property manager, your reputation can make or break your business. And while you can’t stop every unhappy tenant from venting online, you can make it easy for your satisfied tenants and owners to speak up.
By launching a review drip campaign using PMW + Grade.us, you:
Take control of your online presence
Build trust with both tenants and owners
Boost your visibility in search
Stand out in a competitive market
Ready to get started?
Log in to your PMW portal or contact your support rep to activate your review funnel and launch your first campaign.
Your next 5-star review is just a click away.
