As a property manager, your time is limited, your competition is fierce, and your website should do more than just sit there—it should sell. If your current site isn't generating high-quality leads every month, you’re missing a critical opportunity.
That’s exactly where PMW’s Advanced Marketing Platform (AMP) comes in.
AMP isn’t just a flashy tool or a lead magnet. It’s a full-cycle lead conversion system designed specifically for property management companies. It turns anonymous web visitors into warm leads, nurtures them instantly with branded value, and tracks every interaction so you never lose sight of a potential deal.
Let’s walk through how AMP works, why it’s so effective, and how you can harness its power to triple your leads with less effort.
Key Takeaways
AMP captures rental property addresses directly from your website visitors in seconds.
It triggers an automated branded postcard and delivers a professional rental analysis report by email.
AMP tracks every lead and call in your dashboard for complete visibility.
The platform works 24/7 and integrates seamlessly with your PMW site.
With the right setup, AMP can double or triple your conversion rate from website traffic to signed doors.
Step 1: Capture Leads the Moment They Arrive
The first step of AMP’s funnel starts with a simple prompt: “Enter your rental property address for a free rental analysis.”
This call-to-action appears directly on your homepage or service pages. And it works because it’s:
Low-friction – just one field to fill out
Value-driven – offers something for free
Highly relevant – speaks directly to property owners
Once the user enters their address, AMP springs into action. The system instantly captures that data, logs it into your lead tracking dashboard, and uses it to do something no other PM website tool does automatically...
Step 2: Send a Branded Postcard—Without Lifting a Finger
Here’s where AMP really starts to separate itself.
The moment an address is entered, AMP triggers the production of a professionally branded postcard with your logo, contact info, and custom messaging. This postcard is mailed to the property owner at the submitted address automatically.
What this does:
Establishes you as a local expert
Reinforces your brand in a tangible, memorable way
Reaches owners who may be reluctant to share email or phone info just yet
This means AMP is converting half-completed form fills (address only) into real-world follow-ups. That’s an extra layer of value no other online form delivers.
You can even choose from:
Standard design templates (included)
Or opt for a fully custom postcard layout for a one-time fee
Step 3: Deliver Instant Value Through Email
After the user enters their address, they’re taken to a second step where they’re prompted to enter their name, phone number, and email.
If they complete the form, they instantly receive a fully branded rental analysis report in their inbox. This analysis includes:
Estimated rental value for the property
Market comparison data
Visual branding with your company’s logo and colors
This is a powerful moment. Your lead just received real, actionable data—from you—within minutes of visiting your website. That kind of value builds trust fast and sets you apart from competitors relying on stale contact forms.
Step 4: Track Every Call and Submission
Once the lead capture and value delivery are complete, AMP continues working behind the scenes to make sure you don’t miss a thing.
It automatically logs:
Every form submission
Every address entry
Every phone call (using AMP’s built-in call tracking number)
All of this is stored inside your AMP dashboard, giving you a single source of truth for lead activity and campaign performance. You’ll know exactly who reached out, what property they’re connected to, and what touchpoints they’ve received (postcard, email, call).
No more guessing where leads came from. No more missed follow-ups.
Bonus: AMP Is Already Built Into Your PMW Site
If you're already a PMW client on an upgraded hosting package (Accelerate or Market Leader), AMP is included at no extra cost.
On the Essentials package? No problem—it’s available as a $299/month add-on. That includes:
All capture and automation tools
Standard postcard design and mailing
Call tracking and reporting
Branded rental analysis delivery
For Essentials and Grow clients, you can also opt into a custom postcard design for a one-time $495 fee—perfect for teams that want to fully own their visual brand across digital and physical touchpoints.
What Makes AMP So Effective?
AMP succeeds where other lead forms fail because it’s:
1. Multi-Channel
It combines web, email, and direct mail in one seamless process. Most companies stop at a form. AMP keeps going until the lead is engaged.
2. Instantaneous
The platform works in real time. Leads don’t sit in limbo while you draft a follow-up—it happens automatically, and instantly.
3. Branded and Professional
Everything from the report to the postcard is professionally designed and customized for your brand. That positions you as trustworthy and established.
4. Transparent
With the AMP dashboard, you can monitor exactly how many leads are coming in, what stage they’re in, and where to focus your follow-up efforts.
Results You Can Count On
PMW has seen property managers double and even triple their signed contracts after installing AMP.
That’s because:
You stop relying on passive forms
You actively respond to visitors with valuable content
You create multiple touches with a single click—from postcard to report to phone call
Best of all, it works while you sleep. AMP is always on, capturing leads and delivering branded materials while you’re busy managing properties.
Ready to Triple Your Leads?
If your property management site isn’t generating the kind of leads you know it should, AMP can change that fast.
Learn more and see AMP in action here.
FAQs About AMP
What happens if someone only enters their address but doesn’t complete the form?
AMP still sends a branded postcard to the address, giving you a real-world touchpoint with that prospect—even without an email or phone number.
How soon do leads get the rental analysis report?
Immediately after completing the form, they receive a fully branded, data-rich rental analysis via email.
Is AMP included with my current website package?
AMP is included with PMW’s upgraded hosting tiers. If you’re on Essentials, you can add AMP for $299/month.
Can I customize the postcard design?
Yes. Standard templates are included, or you can upgrade to a fully custom design for a one-time fee of $495.
How does call tracking work?
AMP assigns a unique call tracking number to your site. Any calls to that number are logged in your AMP dashboard so you can track lead sources and follow-up activity.
What kind of businesses benefit most from AMP?
Property management companies that want to automate lead generation, deliver instant value to prospects, and convert web traffic into signed doors consistently.
