When you think about a high-performing property management website, you might picture sleek designs or attention-grabbing calls to action. But none of that matters until the site is actually built. At Property Manager Websites (PMW), the build phase is where strategy becomes reality. It’s where our developers take your approved designs and engineer them into a website designed to generate leads and grow your business.
In this post, we’ll walk you through exactly what happens during the build phase of your PMW website project—and how every step is focused on one thing: turning your online visitors into actual clients.
Key Takeaways
The build phase takes your design mockups and turns them into a working website.
PMW sets up a custom CMS so you can update your site without needing a developer.
Every element—forms, pages, navigation—is tested and optimized before launch.
Clients get to review and test the site in a staging environment before it goes live.
From Design to Development: A Hands-On Handoff
Once your website design is finalized, it moves into the hands of PMW’s development team. This is where the “pretty pictures” turn into a functioning website.
Using the approved design files as a blueprint, developers begin constructing templates for key pages such as the homepage, services pages, contact form, and blog. These aren’t static designs anymore. They’re coded to be interactive, responsive, and optimized for all devices.
Everything from headers and navigation menus to content blocks and image carousels gets built to spec during this step.
Built on a Powerful CMS (No Coding Required)
At the heart of every PMW website is a Content Management System (CMS). This is what gives you the ability to manage your own website content after launch—no need to call a developer every time you want to change a headline or swap out a photo.
As the site is built, every template (home, about, blog, contact, etc.) is wired into the CMS so that your future content updates are fast, simple, and secure. This also ensures consistency across your website—your header, footer, and brand elements stay uniform no matter what page you’re on.
Mobile Responsiveness Is Baked In
Responsiveness isn’t an afterthought; it’s part of the foundation. During the build phase, PMW developers make sure your website looks and performs great on desktop, tablet, and mobile devices. Layouts adjust automatically based on screen size, so whether someone is browsing on their phone or a 27” monitor, they’ll get a clean, user-friendly experience.
Forms and Functionality Come to Life
Now it’s time to make your website do something. All the interactive features are developed during this phase, including:
Contact forms
Lead generation tools
Navigation menus
Search functionality
Third-party plugin integration (if needed)
This is also where tools like PMW’s Advanced Marketing Platform (AMP)—the Free Rental Analysis tool—are set up and connected, so they’re fully functional by launch.
Every button, form, and link is wired up to work as expected.
Internal Quality Assurance (QA) Testing
Before you even see the website, PMW conducts its own internal QA testing to make sure everything is functioning correctly. This includes:
Checking for layout consistency across all browsers and devices
Verifying all forms and interactive elements work
Identifying and fixing bugs or visual issues
Ensuring no broken links or missing assets
This meticulous testing phase is all about catching issues early and ensuring your site is stable and polished before review.
Client Review and Feedback Loop
Once the internal QA is complete, you’ll receive access to a staging site—a private version of your website that mirrors the final product.
This is your opportunity to:
Click through every page
Submit test forms
Review layout, text, images, and functionality
Provide any change requests or feedback
It’s a collaborative step. PMW encourages you to review thoroughly and flag anything that doesn’t feel quite right. Your feedback will be logged, addressed, and applied before moving to the next stage.
Final Touches and Launch Preparation
Once you’ve signed off on the staging site, the PMW team gets to work on final launch prep. That includes:
Applying last-minute visual tweaks or content updates
Running page speed optimization
Performing basic on-page SEO checks
Installing analytics tools
Configuring redirects and SSL certificates
Connecting hosting and domain details
Everything is double-checked and tested again to ensure your site is ready to go live—fast, secure, and optimized.
Why the Build Phase Is So Important
Many people underestimate the build phase. It’s not just about “putting the pieces together”—it’s about building a foundation that will serve your business for years to come.
By the time the site is launched, you’re not just getting something that looks good. You’re getting:
A custom-designed, professionally coded website
A mobile-optimized, lead-generating tool
A user-friendly CMS that gives you full control
A scalable platform built for long-term success
Turnkey Development, Engineered for Results
At PMW, we’ve built thousands of property management websites—and every one of them is designed to do more than look great. We engineer them to perform. That starts with a strategic design, but it’s fully realized in the build phase, where strategy, content, and code come together.
It’s not just about launching a website—it’s about launching a system that turns clicks into clients.
Want to See It in Action?
If you’re thinking about upgrading your property management website or want to better understand how your existing site can convert more leads, we’d love to walk you through it.
Explore how PMW’s platform is built to convert
