Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospective clients were hesitating. Leads were slipping away.
That’s when they decided to fully commit to PMW’s Reputation Management platform.
The Turning Point
This client’s goal was simple: shift public perception by capturing the positive feedback that was already out there but never collected. With PMW’s system, they began running automated review campaigns through both text and email. Every new interaction with an owner or tenant became an opportunity for feedback.
Those who responded positively were guided into the review funnel, landing on Google and other key platforms. If someone indicated a less-than-great experience, they were routed privately to the manager’s inbox, giving the team a chance to resolve concerns before they went public.
What Consistent Review Collection Looks Like
The client made reviews part of their daily workflow. They added PMW’s review request link to every email signature, encouraged their team to ask satisfied clients for feedback, and displayed real-time positive reviews on their website using PMW’s review stream widget.
Over the course of the year, that consistent effort built momentum. By the numbers:
Starting point: 3.5 stars overall
Current rating: 4.0 stars
This year alone: 341 reviews collected
Average rating this year: 4.65
Those few tenths of a point may not sound dramatic, but in the world of online reputation, that shift represents a complete comeback.
The Strategies That Made It Work
Automated Review Requests
PMW’s platform handled the heavy lifting. Every new contact was added to a campaign, ensuring no opportunity for feedback slipped through the cracks.Smart Funnel Routing
Positive feedback was funneled to Google, Facebook, and Yelp. Negative experiences triggered private alerts, turning potential bad reviews into service recovery moments.Ongoing Monitoring and Reporting
The team tracked weekly progress through the PMW dashboard, reviewing which campaigns performed best and identifying patterns in client sentiment.Proactive Engagement
With PMW’s tools, they responded to every review—thank-yous for praise, thoughtful replies for criticism—which helped demonstrate attentiveness and professionalism.Visibility Boost
Using PMW’s directory listings and review stream widget, the client ensured that their improved reputation was visible across search engines, social media, and their own website.
The Result: Trust Rebuilt
Today, the business looks entirely different online. When potential owners search for property management in their area, they see a company backed by hundreds of positive reviews and a visible pattern of responsiveness.
That’s the power of consistent reputation management, turning what once felt like a weakness into one of their strongest marketing assets.
And it’s proof that with the right system and steady effort, even a 3.5-star story can become a comeback worth celebrating.
