Tip #4 "How to Grow a Property Management Business Through a Website"
Putting good video content on a property management website accomplishes almost everything that a property manager needs to make their website more effective in virtually every category.
-Customer Engagement. If someone is visiting your company website for the first time, they have no idea what your business is about. As far as they are concerned, you are just another property management company. Adding a company video to your site will immediately link the business to its human ownership and create a higher level of trust and attachment than your competitors that do not have video.
-Conversion Metrics. Conversion metrics are what happens after website visitors get to a site. How many pages they look at, their bounce rate, their time on site are all examples of conversion metrics. A good quality video with interesting content increases all of these items simultaneously and for the better each time it is watched by a visitor.
-Search Engine Optimization. Google owns Youtube. They probably give an unfair amount of credit to videos on Youtube, and the links and descriptions that are included. When is the last time you saw a Vimeo or Daily Motion video in the search results? Youtube videos consistently appear in search results for all types of searches. Youtube is also the second most popular search engine after Google. Youtube gives companies a chance to title videos with search terms, create links to websites, and create descriptions that can help explain a business and increase search engine rankings.
The above items are a brief summary of the benefits of video and do not even begin to fully explain the full value of using video to make your site better. We recommend enlising the help of an expert in creating a video strategy. We refer most of our video business to http://fourandhalf.com/ and/or http://virtuallyincredible.com/ . They are experts in video and are specific to property management.
Estimated search impact of properly used video: 23-25%