250% Year Over Year Growth Through Organic SEO
Background
This Birmingham, AL Company launched in May 2022 on our Rentvine Essentials plan, starting with just 2 units. From day one, they implemented an exact-match domain (EMD) — a core recommendation for long-term SEO success.
The Challenge
With limited marketing resources and no desire to run paid ads, this client needed to generate leads through organic visibility alone. Their market wasn’t highly competitive, but consistent online presence was essential to drive awareness and growth.
The Approach
They followed our strategy for steady organic growth:
- Chose a strong exact-match domain
- Built a clear, trustworthy web presence
- Focused on being found in local search — not paid placement
By sticking to this approach, they landed on page 1 of Google for local search terms, generating inbound leads simply by showing up when searched.
The Results
Over a 3.5 year span, they grew from 2 units to 165 units — with no paid ads or advanced campaigns. That’s an average of ~250% year-over-year growth, purely from organic search and site conversion.
What’s Next
Upgrading to the Grow package is expected to 2–3x lead volume through the website by enhancing conversion and visibility. In less competitive markets, this sets the foundation for consistent growth. Over time, moving to the Accelerate package unlocks blogging and expert content — helping position the property manager as the local authority and further boosting qualified lead flow.
