Resources for Property Managers

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SEO for Property Managers

The Death of Keyword Density and the Rise of AX

The Death of Keyword Density and the Rise of AXOnce upon a time, keyword density was the holy grail of SEO. The more times a phrase appeared on a page, the better it ranked. But that time is long gone. Today, it’s all about intent, context, and clarity—not repetition....

Education

Sunday Brunch: What is an Ideal Word Count for a PM Blog Post?

If you’ve ever asked, “How long should my blog posts be?”—you’re not alone. Word count matters more than many realize, especially when it comes to SEO and reader engagement.The Sweet Spot: 1,000 WordsAt PMW, we’ve tested it all—and 1,000 ...

SEO for Property Managers

Why One Blog a Month Still Packs a Punch in Modern SEO

You may have heard that blogging once a month isn’t enough. But when it's done right, one high-quality blog post each month can drive serious traffic, improve SEO rankings, and now more than ever, support visibility in AI-powered search results.At Property Manager Websi...

Education

Anatomy of a High Performing Blog Post

What Makes a Blog Post Actually Work for a Property Management Website?It’s not just about hitting a word count or adding a few keywords—it’s about strategy, structure, and authenticity. A high-performing blog post is the result of thoughtful planning, expert SE...

Education

Mitch’s Bitches: Let's Talk Website Content and Blogging

For the first installment of Mitch’s Bitches, we’re diving into a topic that can make or break your online presence: website content and blogging.The Problem:When it comes to Property Management websites, content should be clear, intentional, and helpful to your users...

SEO for Property Managers

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?Short answer: One to four high-quality blog posts per month is the sweet spot for most property management companies.But let’s dig in a little deeper—after all, you didn’t show up to brunch ...

Education

No Blog, No Growth: Why Property Managers Can't Afford to Stay Silent

Start Blogging. Start Growing.If your property management website doesn't have a blog, you're leaving leads—and money—on the table.Today's property owners aren't just Googling “property manager near me.” They're asking real questions li...

Education

Using Video Marketing Services to Boost Your Property Management Website

Scrolling past boring listings and static websites is second nature now. If your property management business doesn’t move, neither will your leads.People crave video. In fact, the average person in the USA spends around 43.5 hours a day watching videos, 67% of it from...

Education

The Power of Pay-Per-Click: Why It's Essential for Business Growth

In the ever-changing landscape of digital marketing, it can be challenging to ensure that your brand is seen by the right users. With millions of websites, social posts, and other forms of content, standing out to users will require more than a flashy website or a great service&m...

SEO for Property Managers

Why Property Management Companies Must Be Listed in OpenAI | The Future of Search

For years, property management companies have relied on Google to attract new owner and investor leads. Your website, your reviews, your local listings—they were all optimized to climb the search engine ladder and earn clicks. But the landscape is changing fast, and a power...

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Better Together: PMW and Enterprise Bank

Every business owner looks for smart ways to grow without overspending, and if you bank with Enterprise Bank & Trust, that opportunity might already be sitting in your account.Through Enterprise Bank’s credit incentive program, property management professionals can use ...

What's New With PMW

Top 10 Property Management Websites 2026

Every few years, we take a closer look at the best websites in property management, the ones that not only look great but also perform where it counts. Over the last few years, however, the digital landscape has evolved even more than usual, our client base has grown, and design ...

What's New With PMW

Thankful for Innovation – The Design & Build Teams Reflect

As the year winds down, it’s natural to take a step back and reflect on what has shaped us. At PMW, innovation has always been a driving force, but behind every breakthrough lies something even stronger: the people who create, refine, and reimagine the way we serve our clie...

SEO For Property Managers

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SEO for Property Managers

How complicated is web design for a property management company?

When people talk about building a website, the conversation usually leans toward templates, quick launches, and “drag and drop” promises. But the real question for this industry is how difficult is web design for a property management company in today’s market?Z...

SEO for Property Managers

Better Together: When Function Meets Beauty in Web Design

A great website is more than a digital storefront; it’s the foundation of a property management company’s online presence. It has to look appealing, reflect brand personality, and function effortlessly for every visitor. This balance between visual creativity and tech...

SEO for Property Managers

Is Website Design the Secret Ingredient to Better SEO?

A great website doesn’t just look good, it performs. Many people think SEO success depends entirely on keywords and backlinks, but design plays a bigger role than you might expect. A well-built website makes it easier for both users and search engines to understand and navi...

Lead Generation

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Lead Generation

How to Localize Ads targeting out-of-state owners

In today’s real estate world, property ownership is no longer tied to where someone lives. Investors buy rental homes in new cities, new states, and markets they may never visit in person. When these owners search for property management support, they almost always start wi...

Lead Generation

The True Value Series: Understanding, Generating, and Growing Property Management Leads Part 2

Part 2: The Science Behind Lead Sources — Which Channels Actually Pay Off In the last post we got clear on what a “door” is worth and how to calculate lifetime value. Now we shift focus to the channels that bring in those doors — the lead sources. Not all ...

Lead Generation

Why Call Tracking Still Matters and How AI Makes It Even Better

Most property management companies know they need to track website traffic and online leads, but phone calls still play a huge part in how owners reach out. Even with more digital tools available, many high-quality property management leads pick up the phone because they want fas...

Education

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Education

How often should I update the videos on my website?

Your website videos can do a lot of heavy lifting for your business. They greet visitors, explain your services, and set the tone for your brand before anyone ever picks up the phone. Since they carry so much weight, they shouldn’t sit unchanged for years at a time. A littl...

What's New With PMW

Better Together: PMW and Enterprise Bank

SEO for Property Managers

How complicated is web design for a property management company?

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: From Local Roots to Digital Brilliance: Palm Springs Property Management�...

The Palm Springs property management market is competitive, with both national firms and local experts striving to stand out. Coachella Valley Property Management has long been one of the largest non-national brands in the area, and their new website captures that reputation with...

Customer Case Studies

A Bright New Site for Property Management in Los Angeles & Orange County

A Bright New Look for Property Management Excellence in Los Angeles & Orange CountyWhen it comes to property management in Southern California, professionalism and clarity are key — and HCM Property Management’s new website captures both beautifully. Designed to r...

Customer Case Studies

Turning Reviews Around: A Real-World Reputation Comeback

Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospec...

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