Resources for Property Managers

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Education

Behind the Blog: How We Research Topics That Drive Results

If there’s one thing we’ve learned after building websites and writing blog content for property management companies across the U.S., it’s this: good blogs don’t happen by accident. At PMW, we treat topic research for blog content the same way a seasoned ...

Customer Case Studies

Case Study: How Expert Blogging Can Dramatically Increase Site Performance

Here at PMW, we’ve talked at length about the importance of blogging for property management websites, strategies to help property managers succeed with blog content, and how our expert team of content professionals approaches blog strategy.Today, we want to do something a ...

SEO for Property Managers

The Death of Keyword Density and the Rise of AX

The Death of Keyword Density and the Rise of AXOnce upon a time, keyword density was the holy grail of SEO. The more times a phrase appeared on a page, the better it ranked. But that time is long gone. Today, it’s all about intent, context, and clarity—not repetition....

Education

Sunday Brunch: What is an Ideal Word Count for a PM Blog Post?

If you’ve ever asked, “How long should my blog posts be?”—you’re not alone. Word count matters more than many realize, especially when it comes to SEO and reader engagement.The Sweet Spot: 1,000 WordsAt PMW, we’ve tested it all—and 1,000 ...

SEO for Property Managers

Why One Blog a Month Still Packs a Punch in Modern SEO

You may have heard that blogging once a month isn’t enough. But when it's done right, one high-quality blog post each month can drive serious traffic, improve SEO rankings, and now more than ever, support visibility in AI-powered search results.At Property Manager Websi...

Education

Anatomy of a High Performing Blog Post

What Makes a Blog Post Actually Work for a Property Management Website?It’s not just about hitting a word count or adding a few keywords—it’s about strategy, structure, and authenticity. A high-performing blog post is the result of thoughtful planning, expert SE...

Education

Mitch’s Bitches: Let's Talk Website Content and Blogging

For the first installment of Mitch’s Bitches, we’re diving into a topic that can make or break your online presence: website content and blogging.The Problem:When it comes to Property Management websites, content should be clear, intentional, and helpful to your users...

SEO for Property Managers

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?Short answer: One to four high-quality blog posts per month is the sweet spot for most property management companies.But let’s dig in a little deeper—after all, you didn’t show up to brunch ...

SEO for Property Managers

The Property Manager’s Guide to Modern SEO — What Works, What Doesn’t, and What to Do Instead

The SEO and digital-marketing landscape has changed — fast. AI search tools, evolving user behavior, and outdated tactics still being pushed by some agencies have left property managers wondering what really works.We’re cutting through the noise with a 14-part blog se...

Education

No Blog, No Growth: Why Property Managers Can't Afford to Stay Silent

Start Blogging. Start Growing.If your property management website doesn't have a blog, you're leaving leads—and money—on the table.Today's property owners aren't just Googling “property manager near me.” They're asking real questions li...

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What’s New With PMW
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Weekly Website Spotlight: A Website Glow-Up That’s All About the User Experience

A Website Glow-Up That’s All About the User ExperienceWhen CAMS came to us, they weren’t looking for flashy, they were looking for smart. With a strong presence across the Carolinas, their goal was to modernize their website, create a sleeker digital presence, and abo...

What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

SEO For Property Managers

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SEO for Property Managers

Niche Profile Optimization - Are You Listed Where It Counts?

Niche Profiles That Matter for Property ManagersYour Google and Bing profiles are crucial, but they’re just the start. Niche profiles — industry-specific and local directory listings — add another layer of validation, credibility, and visibility for your propert...

SEO for Property Managers

Bing Optimization - Still Worth It in the Age of Google?

Bing Still Matters for Property Managers: Here’s How to Optimize ItWe get it — Google gets most of the spotlight. But here’s what many property managers overlook: Bing still holds a valuable slice of local search traffic, especially among desktop users, professi...

SEO for Property Managers

Do Free Offers Work? A Landing Page Case Study

When it comes to generating leads online, most property managers face the same challenge: their website gets traffic, but not enough of that traffic converts into real opportunities. That’s where PMW’s Advanced Marketing Platform (AMP) makes a difference.AMP was built...

Lead Generation

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Lead Generation

Stand Out From the First Click: How Custom Postcards & Personalized Emails Win More Owners

In today’s competitive property management landscape, first impressions matter more than ever. With countless companies vying for attention, standing out from the crowd isn't just about offering great service; it's about showing it from the very first click.That&rsq...

Lead Generation

Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 LeadsIn a market averaging <200 monthly searches for “property management,” one company is pacing toward ~200 total owner leads in 2025—driven primarily by a high-intent Free Rental Analysis funnel a...

Lead Generation

Postcards aren't dead: How direct mail still converts in 2025.

In a world dominated by digital ads, social media, and inbox clutter, it’s easy to assume that direct mail has gone the way of the dinosaur. But here’s the surprise: in 2025, postcards are still one of the most effective tools for property management lead generation&m...

Education

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SEO for Property Managers

Niche Profile Optimization - Are You Listed Where It Counts?

SEO for Property Managers

Bing Optimization - Still Worth It in the Age of Google?

Education

Is Your CTA Costing You Clicks? Button Text & Placement Matter!

If your property management website feels like it’s losing leads, the problem might be hiding in plain sight—your call-to-action buttons. Those little prompts like “Free Rental Analysis” or “Schedule a Free Consultation” are...

Customer Case Studies

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Customer Case Studies

Turning an HOA Website Into a Community Hub and Lead Generator

Turning an HOA Website Into a Community Hub and Lead GeneratorHOA websites often get overlooked when it comes to thoughtful, modern design—but this project proves they deserve just as much attention as any other custom build. We stepped away from our usual focus on single-f...

Lead Generation

Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Customer Case Studies

Turning Trust Into Clicks: How Utah Property Solutions’ Website Works as Hard as They Do

Client Spotlight: Utah Property SolutionsUtah Property Solutions, a veteran-owned property management company serving Salt Lake City and surrounding areas, has built a reputation on transparency, reliability, and forward-thinking service. They’re not just managing propertie...

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