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Tell Us Your Story: Karen Jordan

Tell Us Your Story: Karen Jordan

Customer Spotlight: Karen Jordan, Director of Operations at HBR RentalsTell us how your business got started. What inspired you to get into property management?It started with a little question: "Hey Karen, can you help us with our rental?" At first, I thought, sure&mda...
Blogging for Doors: The Secret to Local SEO Success

Blogging for Doors: The Secret to Local SEO Success

If your blogs aren’t working toward gaining new doors, you’re missing the point.In the property management space, blogging shouldn’t just inform—it should convert. A smart content strategy fuels your local SEO engine, establishes your authority in the mark...
Google My Business Optimization - Local Visibility Done Right

Google My Business Optimization - Local Visibility Done Right

If You're Not Optimizing Your Google Business Profile, You're Losing LeadsIf you're not optimizing your Google Business Profile (formerly Google My Business), you're missing out on one of the most powerful free tools for local SEO. For property management companie...
Why You Need Blogging on Your Property Management Website

Why You Need Blogging on Your Property Management Website

You manage properties, not just websites. But in the modern day, one fuels the other.A well-run property management company handles rent, repairs, and tenant issues. But if your website doesn’t show up online, none of that matters. You’re missing leads before they eve...
Sunday Brunch: Does Blogging Matter in the Age of AI?

Sunday Brunch: Does Blogging Matter in the Age of AI?

Even in a world powered by artificial intelligence and machine-generated content, blogging is not obsolete. In fact, it might be more critical than ever—if you know how to adapt. For property management companies competing in today’s digital landscape, blogging remain...
From Local Roots to National Reach: See This Website's Transformation

From Local Roots to National Reach: See This Website's Transformation

From Local Roots to National Reach: See Formatic’s Website TransformationMeta: Discover how Formatic’s new website blends professionalism with personality to attract quality leads and drive property management growth.About Formatic Property ManagementFormatic Property...
Better Together: How Blogs + Social Media Amplify Each Other

Better Together: How Blogs + Social Media Amplify Each Other

The best-performing property management content doesn’t live in isolation. A high-ranking blog post without social exposure is like a great movie that no one hears about. On the flip side, a viral social post with no substance behind it disappears just as quickly as it arri...
No Blog Left Behind: The SEO Fallout of a Botched Site Migration

No Blog Left Behind: The SEO Fallout of a Botched Site Migration

The Hidden Cost of Leaving Blog Content Behind: A Tale of Two Property ManagersWhen it comes to SEO, your blog is more than just helpful advice—it’s digital equity. For property managers, your content library is a key player in helping you rank organically for high-in...
Meet the Wordsmith: Hunter Powell

Meet the Wordsmith: Hunter Powell

Behind every well-crafted blog post, SEO-optimized service page, and downloadable guide we create at Property Manager Websites, there’s a strategy—and that strategy has a name: Hunter Powell.As our lead content strategist and head of the content team, Hunter is the dr...
Google Search Console Optimization: What It Really Tells You

Google Search Console Optimization: What It Really Tells You

If you have a website, you’ve probably heard of Google Search Console (GSC). But what most property management companies don’t realize is how much insight it offers — and how easily it can be ignored if it’s not part of your regular strategy.At Property Ma...
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What’s New With PMW

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TBT: The Origin Story of PMW and Rentvine

TBT: The Origin Story of PMW and Rentvine

The shared vision between PMW and Rentvine has created a strong foundation for both businesses. PMW exists to be the strategic digital marketing partner that property managers need, while Rentvine is built to be the technology partner property managers deserve. Together, they foc...
PMW Named a 2025 Google Premier Partner – What This Means for You

PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

SEO For Property Managers

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Link Building - What Works, What's Dead, and What's Next

Link Building - What Works, What's Dead, and What's Next

Back in the day, link building meant getting as many backlinks as possible — often through sketchy tactics, link farms, or spammy directories. Today, that kind of strategy doesn’t just fail — it can actively hurt your SEO.Modern link building is all about qualit...
How Do We Know Our New Brand Is Working & What ROI Or KPIs Should We Track

How Do We Know Our New Brand Is Working & What ROI Or KPIs Should We Track

Rebranding or launching a new brand identity is exciting! Fresh visuals, polished messaging, and a stronger professional presence all come naturally with a new brand. But after all that work, property managers often ask the same question: How do we know it’s actually workin...
Niche Profile Optimization - Are You Listed Where It Counts?

Niche Profile Optimization - Are You Listed Where It Counts?

Niche Profiles That Matter for Property ManagersYour Google and Bing profiles are crucial, but they’re just the start. Niche profiles — industry-specific and local directory listings — add another layer of validation, credibility, and visibility for your propert...

Lead Generation

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What's the average sales cycle for a PM lead?

What's the average sales cycle for a PM lead?

Property management sales don’t move fast. Most owners won’t sign after the first call. They need time, numbers, and a reason to trust you. That waiting period, or sales cycle, sets the pace for how your business grows.On average, it takes around three weeks for ...
Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 LeadsIn a market averaging <200 monthly searches for “property management,” one company is pacing toward ~200 total owner leads in 2025—driven primarily by a high-intent Free Rental Analysis funnel a...

Education

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What exactly is included in a full-service branding package?

What exactly is included in a full-service branding package?

When you think of branding, you might immediately picture a logo. But at PMW, we believe branding is much more than that: it’s the soul of your business. A well-designed brand tells your story, builds trust, and makes a lasting impression on your audience. That’s why ...
Nightmare on Logo Lane: The Day AI Took Over Branding

Nightmare on Logo Lane: The Day AI Took Over Branding

Nightmare on Logo Lane: The Day AI Took Over BrandingPicture this: a neighborhood where every property management company has the same logo. Same roofline. Same generic house icon. Same tired color palette.If you’ve seen one, you’ve seen them all—and that’...
Link Building - What Works, What's Dead, and What's Next

Link Building - What Works, What's Dead, and What's Next

Back in the day, link building meant getting as many backlinks as possible — often through sketchy tactics, link farms, or spammy directories. Today, that kind of strategy doesn’t just fail — it can actively hurt your SEO.Modern link building is all about qualit...

Customer Case Studies

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Turning an HOA Website Into a Community Hub and Lead Generator

Turning an HOA Website Into a Community Hub and Lead Generator

Turning an HOA Website Into a Community Hub and Lead GeneratorHOA websites often get overlooked when it comes to thoughtful, modern design—but this project proves they deserve just as much attention as any other custom build. We stepped away from our usual focus on single-f...
Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 Leads

Case Study: Turning Fewer Than 200 Searches into Nearly 200 LeadsIn a market averaging <200 monthly searches for “property management,” one company is pacing toward ~200 total owner leads in 2025—driven primarily by a high-intent Free Rental Analysis funnel a...

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