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Build a Brand They Remember
SEO for Property Managers

Build a Brand They Remember

Branding is one of the most overlooked yet powerful tools in a property manager’s toolkit. Whether you are just starting out or considering a rebrand, your brand is more than a logo or color palette. It is the impression you leave on every property owner and investor who en...
What exactly is included in a full-service branding package?
Education

What exactly is included in a full-service branding package?

When you think of branding, you might immediately picture a logo. But at PMW, we believe branding is much more than that: it’s the soul of your business. A well-designed brand tells your story, builds trust, and makes a lasting impression on your audience. That’s why ...
Nightmare on Logo Lane: The Day AI Took Over Branding
Education

Nightmare on Logo Lane: The Day AI Took Over Branding

Nightmare on Logo Lane: The Day AI Took Over BrandingPicture this: a neighborhood where every property management company has the same logo. Same roofline. Same generic house icon. Same tired color palette.If you’ve seen one, you’ve seen them all—and that’...
Link Building - What Works, What's Dead, and What's Next
SEO for Property Managers

Link Building - What Works, What's Dead, and What's Next

Back in the day, link building meant getting as many backlinks as possible — often through sketchy tactics, link farms, or spammy directories. Today, that kind of strategy doesn’t just fail — it can actively hurt your SEO.Modern link building is all about qualit...
Clicks to Cash: Unlock More Profit with Google Ads
Education

Clicks to Cash: Unlock More Profit with Google Ads

In today’s digital-first economy, every click counts. But not all clicks are created equal.If your Google Ads campaigns are generating traffic without translating into real revenue, you’re leaving money on the table. The key is turning clicks into cash, unlocking the ...
Beyond The Logo: Unlocking the Hidden ROI of a Great Brand
Education

Beyond The Logo: Unlocking the Hidden ROI of a Great Brand

When most people think about “brand,” their minds jump to a logo, a color palette, or a catchy tagline. Those are important assets, but they’re only the surface. A great brand isn’t a file in your drive—it’s a reputation system. It’s the ...
How Do We Know Our New Brand Is Working & What ROI Or KPIs Should We Track
SEO for Property Managers

How Do We Know Our New Brand Is Working & What ROI Or KPIs Should We Track

Rebranding or launching a new brand identity is exciting! Fresh visuals, polished messaging, and a stronger professional presence all come naturally with a new brand. But after all that work, property managers often ask the same question: How do we know it’s actually workin...
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What’s New With PMW

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Meet the Brand Architect: Gabe, Our Design Dynamo
What's New With PMW

Meet the Brand Architect: Gabe, Our Design Dynamo

Beauty is in the eye of the beholder, or in PMW’s case, it’s all in the eye of our eclectic graphic designer, Gabe Cameron. Gabe is a true visionary and has already collaborated on some of our most successful rebranding projects for our property management client...
Two Cheeks, One Familia: Our Couch Can't Keep Up!
What's New With PMW

Two Cheeks, One Familia: Our Couch Can't Keep Up!

Two Cheeks, One Familia: Our Couch Can’t Keep Up! | PMW + RentvineTwo Cheeks, One Familia: Our Couch Can’t Keep Up!At PMW, we like to joke that our growth can be measured in couches. What once comfortably seated our small but mighty team now feels like a game of Tetri...
TBT: The Origin Story of PMW and Rentvine
What's New With PMW

TBT: The Origin Story of PMW and Rentvine

The shared vision between PMW and Rentvine has created a strong foundation for both businesses. PMW exists to be the strategic digital marketing partner that property managers need, while Rentvine is built to be the technology partner property managers deserve. Together, they foc...

SEO For Property Managers

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How Much Do Reputation Management Services Cost?
SEO for Property Managers

How Much Do Reputation Management Services Cost?

When it comes to property management marketing, reputation is currency. Owners, tenants, and even AI tools like ChatGPT are making decisions based on your reviews and brand presence before they ever call your office. That makes reputation management services less of a luxury and ...
Perception is Power: Control Your Narrative
SEO for Property Managers

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...
More Clicks, Lower Costs: The Google Stars Effect
SEO for Property Managers

More Clicks, Lower Costs: The Google Stars Effect

Every business owner knows the challenge: you need more leads, but advertising online feels like you’re constantly paying more just to keep up. Google Ads, in particular, can feel like a crowded auction where only the big spenders win. But what if there was a smarter way to...

Lead Generation

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The Shortcut to Local Visibility Google Maps Ads
Lead Generation

The Shortcut to Local Visibility Google Maps Ads

When a property owner starts searching for management services, one of the first places they look is Google Maps. Whether they type in “property management near me” or search for companies in their city, Google Maps has become the go-to tool for finding local business...
How Great Reviews Lower Your PPC Spend
Lead Generation

How Great Reviews Lower Your PPC Spend

How Great Reviews Lower Your PPC SpendWhen it comes to PPC (Pay-Per-Click), most marketers focus on keywords, bids, and landing pages. But there’s another powerful lever you might be overlooking: your reviews.Why Reviews Matter for PPCHigher Quality Scores: Google and other...
Win More Owners with Reputation Management
Lead Generation

Win More Owners with Reputation Management

Win More Owners with Reputation ManagementWhy Owners Choose Property Managers with Strong ReputationsThink about the last time you searched for a service online. Did you look at the company’s reviews before calling? Property owners do the same thing. They want a manager the...

Education

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Your Star Rating Might Matter More Than Your Meta Tags
Education

Your Star Rating Might Matter More Than Your Meta Tags

Once upon a time, SEO was all about keywords, backlinks, and tinkering with meta tags. But times have changed.Now? Your star rating and online reputation can make or break you faster than a missing H1 tag.And here’s the kicker: even if you dominate search rankings, all...
How to Handle Negative Google Reviews (and When to Flag Them)
Education

How to Handle Negative Google Reviews (and When to Flag Them)

Key TakeawaysRespond first, report second: Always acknowledge negative reviews with professionalism, then assess whether reporting is necessary. Know the categories: Google provides clear reporting categories for unfair, irrelevant, or harmful reviews—use them strategicall...
Perception is Power: Control Your Narrative
SEO for Property Managers

Perception is Power: Control Your Narrative

If you don’t tell your story, someone else will.And here’s the kicker: that “someone” might not even be a person. It could be ChatGPT — confidently telling the internet all about your brand based on outdated reviews, mismatched social media posts, or...

Customer Case Studies

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Turning Reviews Around: A Real-World Reputation Comeback
Customer Case Studies

Turning Reviews Around: A Real-World Reputation Comeback

Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospec...

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