Resources for Property Managers

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SEO for Property Managers

Google's Mobilegeddon Is Coming... Are You Ready?

Excerpt from Google's Official Webmasters Central Blog: Posted: Thursday, February 26, 2015" Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have ...

SEO for Property Managers

SEO for Property Managers Part 15 of 15 - Video

This is the final video in the series and discusses the use of video in a property management business and on a property management website. Effective use of video will increase algorithm scores for almost every category in search. Usage data goes up because more people interact...

SEO for Property Managers

SEO for Property Managers - Part 14 Content Marketing

Content Marketing – Content marketing is the final step in the progression. A successful content marketing strategy will improve the company property management website standing in almost every important element of search algorithms. Successfully creating and sharing inter...

SEO for Property Managers

SEO for Property Managers - Part 13 Basic Social Media

Social Media for Property Managers– Social media signals are important tools for measuring the popularity of all companies. Google “+’s”, Facebook likes and shares, tweets, pins, Youtube video views, etc. all help the search engines to measure the popular...

SEO for Property Managers

SEO for Property Managers Part 12 - Reputation Management

Online reputation is tough to manage in every industry. Property managers are especially prone to receiving negative, and sometimes undeserved reviews. Prior to embarking on a time consuming and costly SEO campaign, property managers should conduct a thorough reputation review. C...

SEO for Property Managers

SEO for Property Managers - Part 11 Google +

Create a great Google + page - As mentioned earlier, this SEO process is progressive. Now that the property management company has built a great website, it is time to setup the company Google+ profile. While this is an off-site effort, it is the single greatest way to get free b...

SEO for Property Managers

SEO for Property Managers - Part 10 Build a Great Blog

The Property Management Blog – The blog will be the focal point of all efforts that follow the website build. The blog shows all of the company’s latest news and content, and will serve as the destination for much of the inbound traffic and links from social media. Cr...

SEO for Property Managers

SEO for Property Managers - Part 9 Build a Great Homes for Rent Page

Property display/Homes for Rent Page – The purpose of the homes for rent section is to show the company’s current rental inventory in a professional and effective manner on the property management website. Most PM’s market their properties on multiple websites t...

SEO for Property Managers

SEO for Property Managers - Part 8 Building Great Property Management Services Pages

How to Build Great Property Management Services PagesThese are a company’s most important pages if the business wishes to attract new customers. The services page should communicate the value of hiring the business in detail, and make it very clear to search engines that th...

SEO for Property Managers

SEO for Property Managers - Part 7 How to Build A Great Home Page

How to build your property management website home page – The home page is the online representation of the brick and mortar business. The branding and design should exactly match the company’s off-line branding efforts. It should be a generic introduction to the prod...

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PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

What's New With PMW

Grand Opening Celebration Ribbon Cutting Ceremony for PMW & Rentvine

People gathered in droves to witness and celebrate the official ribbon cutting ceremony for the new PMW & Rentvine headquarters in Estero, Florida November 5th 2021. We had the pleasure of having our long time customer and friend Mike Mengden, president of Terra Residen...

SEO For Property Managers

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SEO for Property Managers

The Death of Keyword Density and the Rise of AX

The Death of Keyword Density and the Rise of AXOnce upon a time, keyword density was the holy grail of SEO. The more times a phrase appeared on a page, the better it ranked. But that time is long gone. Today, it’s all about intent, context, and clarity—not repetition....

SEO for Property Managers

Why One Blog a Month Still Packs a Punch in Modern SEO

You may have heard that blogging once a month isn’t enough. But when it's done right, one high-quality blog post each month can drive serious traffic, improve SEO rankings, and now more than ever, support visibility in AI-powered search results.At Property Manager Websi...

SEO for Property Managers

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?Short answer: One to four high-quality blog posts per month is the sweet spot for most property management companies.But let’s dig in a little deeper—after all, you didn’t show up to brunch ...

Lead Generation

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What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

Lead Generation

How to Calculate the True Value of a Lead for Your Property Management Business

Lead generation is the backbone of any successful property management business. Without a steady influx of potential owner/investor clients, a property management company cannot grow its portfolio or boost its revenue. Knowing what each lead is worth allows you to budget effectiv...

Lead Generation

Essential Email Marketing Tips for Property Managers

Property managers are always on the lookout for new ways to find tenants and market properties to new clients. Email marketing is an often overlooked form of advertising to clients, and many property managers feel stumped on where they should even begin. You can use email marketi...

Education

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SEO for Property Managers

The Death of Keyword Density and the Rise of AX

SEO for Property Managers

Why One Blog a Month Still Packs a Punch in Modern SEO

Education

Anatomy of a High Performing Blog Post

What Makes a Blog Post Actually Work for a Property Management Website?It’s not just about hitting a word count or adding a few keywords—it’s about strategy, structure, and authenticity. A high-performing blog post is the result of thoughtful planning, expert SE...

Customer Case Studies

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Customer Case Studies

Client Success Story - Jarrett Allen, PMI Riverside

What company are you with and what do you do?Jarrett Allen: Hi, I'm Brad with PMI Riverside and I do property management. I'm Jarrett. I'm with PMI Riverside I do marketing and sales.What service did you use, and how has it benefited your business?Jarrett Allen: So th...

Customer Case Studies

McCreary Realty - We're on a BEACH... with PMW!

Video Transcription:Hi everybody, it's Michael McCreary here from McCreary Realty Management, and Bess Wozniak with McCreary Realty Management.Yes, ladies and gentlemen, we are father and daughter.Yes we are, and we're multiple generations, I'm third generation in the...

Customer Case Studies

Deb Newell LOVES the User Experience of PMW sites!

Video Transcription:Deb Newell here from Real Time Leasing in Minneapolis, Minnesota, and I am here to tell you why I love PMW. First, which is going to sound kind of silly, is because they're pretty. Not just the people, but the websites that they produce are pretty. And as...

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