Resources for Property Managers

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SEO for Property Managers

Google My Business Radius Targeted Removed

GMB (Google my Business) Radius Targeting RemovedGoogle has, once again, decided to "shake things up" with Google my Business listings. Much of the Google local algorithm is dependent on the physical location of the user performing the search in relation to your bu...

SEO for Property Managers

Rental Listing Plugin from PMW

Did you know that usage data is one of the three primary factors that go into the ranking algorithm with Google? The property listings pages are the most trafficked page of any property management website. Prospective tenants spend tons of time, sometimes upwards of 8 minute...

SEO for Property Managers

Meta descriptions - What does google show in search and why?

Google has recently increased the size of the description in search shown below each link. This does not mean that google will always show the longer description snippet. This just means that they now have the option if they so choose. The meta description is only used to control...

SEO for Property Managers

Google Business, the Whys and Hows

How do I get my business to show on the Google Map?Google Business Listings Setup, the Whys and HowsOriginally Google business and Google plus were one entity. They have broken off into two separate systems with completely different purposes. Below are instructions on how create ...

SEO for Property Managers

Google's Mobilegeddon Is Coming... Are You Ready?

Excerpt from Google's Official Webmasters Central Blog: Posted: Thursday, February 26, 2015" Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have ...

SEO for Property Managers

SEO for Property Managers Part 15 of 15 - Video

This is the final video in the series and discusses the use of video in a property management business and on a property management website. Effective use of video will increase algorithm scores for almost every category in search. Usage data goes up because more people interact...

SEO for Property Managers

SEO for Property Managers - Part 14 Content Marketing

Content Marketing – Content marketing is the final step in the progression. A successful content marketing strategy will improve the company property management website standing in almost every important element of search algorithms. Successfully creating and sharing inter...

SEO for Property Managers

SEO for Property Managers - Part 13 Basic Social Media

Social Media for Property Managers– Social media signals are important tools for measuring the popularity of all companies. Google “+’s”, Facebook likes and shares, tweets, pins, Youtube video views, etc. all help the search engines to measure the popular...

SEO for Property Managers

SEO for Property Managers Part 12 - Reputation Management

Online reputation is tough to manage in every industry. Property managers are especially prone to receiving negative, and sometimes undeserved reviews. Prior to embarking on a time consuming and costly SEO campaign, property managers should conduct a thorough reputation review. C...

SEO for Property Managers

SEO for Property Managers - Part 11 Google +

Create a great Google + page - As mentioned earlier, this SEO process is progressive. Now that the property management company has built a great website, it is time to setup the company Google+ profile. While this is an off-site effort, it is the single greatest way to get free b...

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PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

What's New With PMW

Grand Opening Celebration Ribbon Cutting Ceremony for PMW & Rentvine

People gathered in droves to witness and celebrate the official ribbon cutting ceremony for the new PMW & Rentvine headquarters in Estero, Florida November 5th 2021. We had the pleasure of having our long time customer and friend Mike Mengden, president of Terra Residen...

SEO For Property Managers

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SEO for Property Managers

Google My Business Optimization - Local Visibility Done Right

If You're Not Optimizing Your Google Business Profile, You're Losing LeadsIf you're not optimizing your Google Business Profile (formerly Google My Business), you're missing out on one of the most powerful free tools for local SEO. For property management companie...

SEO for Property Managers

Why You Need Blogging on Your Property Management Website

You manage properties, not just websites. But in the modern day, one fuels the other.A well-run property management company handles rent, repairs, and tenant issues. But if your website doesn’t show up online, none of that matters. You’re missing leads before they eve...

SEO for Property Managers

Sunday Brunch: Does Blogging Matter in the Age of AI?

Even in a world powered by artificial intelligence and machine-generated content, blogging is not obsolete. In fact, it might be more critical than ever—if you know how to adapt. For property management companies competing in today’s digital landscape, blogging remain...

Lead Generation

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Lead Generation

Why It Pays to Work with a Google Premier Partner

When it comes to digital marketing – especially Google Ads – who you work with matters. Not all agencies are created equal, and one of the clearest distinctions of excellence in the PPC world is the Google Premier Partner badge.Only the top 3% of agencies earn this el...

What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

Lead Generation

How to Calculate the True Value of a Lead for Your Property Management Business

Lead generation is the backbone of any successful property management business. Without a steady influx of potential owner/investor clients, a property management company cannot grow its portfolio or boost its revenue. Knowing what each lead is worth allows you to budget effectiv...

Education

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Education

What Lead Bait Should a PM Site Have?

In the world of digital marketing, lead bait is the hook that brings in potential clients—and for property managers, the right bait can make all the difference.If your website isn’t converting visitors into leads, it might be time to rethink what you’re offering...

Education

Blogging for Doors: The Secret to Local SEO Success

If your blogs aren’t working toward gaining new doors, you’re missing the point.In the property management space, blogging shouldn’t just inform—it should convert. A smart content strategy fuels your local SEO engine, establishes your authority in the mark...

SEO for Property Managers

Google My Business Optimization - Local Visibility Done Right

Customer Case Studies

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Customer Case Studies

Tell Us Your Story: Karen Jordan

Customer Spotlight: Karen Jordan, Director of Operations at HBR RentalsTell us how your business got started. What inspired you to get into property management?It started with a little question: "Hey Karen, can you help us with our rental?" At first, I thought, sure&mda...

Customer Case Studies

From Local Roots to National Reach: See This Website's Transformation

From Local Roots to National Reach: See Formatic’s Website TransformationMeta: Discover how Formatic’s new website blends professionalism with personality to attract quality leads and drive property management growth.About Formatic Property ManagementFormatic Property...

Customer Case Studies

This California Property Manager Just Launched a Website That Does It All

This week’s featured launch is for a team that doesn’t just manage properties, they treat them like their own. Meet Mesa Properties, a family-run property management company serving the Inland Empire, High Desert, and San Gabriel Valley.With deep roots in real estate ...

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