Resources for Property Managers

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SEO for Property Managers

SEO for Property Managers - Part 10 Build a Great Blog

The Property Management Blog – The blog will be the focal point of all efforts that follow the website build. The blog shows all of the company’s latest news and content, and will serve as the destination for much of the inbound traffic and links from social media. Cr...

SEO for Property Managers

SEO for Property Managers - Part 9 Build a Great Homes for Rent Page

Property display/Homes for Rent Page – The purpose of the homes for rent section is to show the company’s current rental inventory in a professional and effective manner on the property management website. Most PM’s market their properties on multiple websites t...

SEO for Property Managers

SEO for Property Managers - Part 8 Building Great Property Management Services Pages

How to Build Great Property Management Services PagesThese are a company’s most important pages if the business wishes to attract new customers. The services page should communicate the value of hiring the business in detail, and make it very clear to search engines that th...

SEO for Property Managers

SEO for Property Managers - Part 7 How to Build A Great Home Page

How to build your property management website home page – The home page is the online representation of the brick and mortar business. The branding and design should exactly match the company’s off-line branding efforts. It should be a generic introduction to the prod...

SEO for Property Managers

SEO for Property Managers - Part 5 Picking a Great URL

Picking a URL (Website Name). Many companies agonize over picking the appropriate website name. Others buy hundreds of URL’s and point them to their site in hopes of capturing search terms that are in contained in the URL. A large part of search algorithms still focus on th...

SEO for Property Managers

SEO for Property Managers - Part 6 Build a Great Website

ALL search efforts begin on the company website. A structurally sound website will amplify all of the search efforts discussed in this document. A bad website will reduce the effectiveness and increase the cost of all advertisement and search efforts. Hire a company familiar wit...

SEO for Property Managers

SEO for Property Managers - Part 4 Market Evaluation

SEO for Property Managers Part 4 - Evaluating the Market It is important to realize that like specific markets, not all property management companies are created equal. There are literally hundreds of factors that go into a search algorithm and many of them are out of the control...

SEO for Property Managers

SEO for Property Managers - Part 3 Keyword Identification

KEYWORD IDENTIFICATION Luckily for property managers this step is pretty short. In 99% of markets there are 5 keywords to optimize for on the property management side, and about 3 on the home rental site. Property managers can compete for homes for rent terms to help with tenant...

SEO for Property Managers

SEO for Property Managers - Part 2 Calculating Lifetime Value of Customer

SEO for Property Managers Part 2 - Calculating Lifetime Value of CustomerBefore starting an SEO strategy, a property management company should figure out its “Lifetime Value of a Customer” or LVC. This number will help the company determine the ROI of any advertising ...

SEO for Property Managers

SEO for Property Managers a 15 Part Series

At PMW we receive daily questions about SEO and how to get websites ranked for organic search. This series shows exactly what our most successful companies do to achieve their rankings.Successful SEO for a property management company can be the number one source of new growth for...

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What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

We are thrilled to announce that Property Manager Websites (PMW) has been named a 2025 Google Premier Partner, a distinction that places us among the top-performing digital agencies worldwide. This recognition is not just a badge—it’s a testament to our expertise, com...

What's New With PMW

Property Management Video Marketing Services: Available Now Through PMW

It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turn...

What's New With PMW

Grand Opening Celebration Ribbon Cutting Ceremony for PMW & Rentvine

People gathered in droves to witness and celebrate the official ribbon cutting ceremony for the new PMW & Rentvine headquarters in Estero, Florida November 5th 2021. We had the pleasure of having our long time customer and friend Mike Mengden, president of Terra Residen...

SEO For Property Managers

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SEO for Property Managers

Google My Business Optimization - Local Visibility Done Right

If You're Not Optimizing Your Google Business Profile, You're Losing LeadsIf you're not optimizing your Google Business Profile (formerly Google My Business), you're missing out on one of the most powerful free tools for local SEO. For property management companie...

SEO for Property Managers

Why You Need Blogging on Your Property Management Website

You manage properties, not just websites. But in the modern day, one fuels the other.A well-run property management company handles rent, repairs, and tenant issues. But if your website doesn’t show up online, none of that matters. You’re missing leads before they eve...

SEO for Property Managers

Sunday Brunch: Does Blogging Matter in the Age of AI?

Even in a world powered by artificial intelligence and machine-generated content, blogging is not obsolete. In fact, it might be more critical than ever—if you know how to adapt. For property management companies competing in today’s digital landscape, blogging remain...

Lead Generation

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Lead Generation

Why It Pays to Work with a Google Premier Partner

When it comes to digital marketing – especially Google Ads – who you work with matters. Not all agencies are created equal, and one of the clearest distinctions of excellence in the PPC world is the Google Premier Partner badge.Only the top 3% of agencies earn this el...

What's New With PMW

PMW Named a 2025 Google Premier Partner – What This Means for You

Lead Generation

How to Calculate the True Value of a Lead for Your Property Management Business

Lead generation is the backbone of any successful property management business. Without a steady influx of potential owner/investor clients, a property management company cannot grow its portfolio or boost its revenue. Knowing what each lead is worth allows you to budget effectiv...

Education

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Education

What Lead Bait Should a PM Site Have?

In the world of digital marketing, lead bait is the hook that brings in potential clients—and for property managers, the right bait can make all the difference.If your website isn’t converting visitors into leads, it might be time to rethink what you’re offering...

Education

Blogging for Doors: The Secret to Local SEO Success

If your blogs aren’t working toward gaining new doors, you’re missing the point.In the property management space, blogging shouldn’t just inform—it should convert. A smart content strategy fuels your local SEO engine, establishes your authority in the mark...

SEO for Property Managers

Google My Business Optimization - Local Visibility Done Right

Customer Case Studies

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Customer Case Studies

Tell Us Your Story: Karen Jordan

Customer Spotlight: Karen Jordan, Director of Operations at HBR RentalsTell us how your business got started. What inspired you to get into property management?It started with a little question: "Hey Karen, can you help us with our rental?" At first, I thought, sure&mda...

Customer Case Studies

From Local Roots to National Reach: See This Website's Transformation

From Local Roots to National Reach: See Formatic’s Website TransformationMeta: Discover how Formatic’s new website blends professionalism with personality to attract quality leads and drive property management growth.About Formatic Property ManagementFormatic Property...

Customer Case Studies

This California Property Manager Just Launched a Website That Does It All

This week’s featured launch is for a team that doesn’t just manage properties, they treat them like their own. Meet Mesa Properties, a family-run property management company serving the Inland Empire, High Desert, and San Gabriel Valley.With deep roots in real estate ...

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