Resources for Property Managers

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Customer Case Studies

Case Study: How Expert Blogging Can Dramatically Increase Site Performance

Here at PMW, we’ve talked at length about the importance of blogging for property management websites, strategies to help property managers succeed with blog content, and how our expert team of content professionals approaches blog strategy.Today, we want to do something a ...

SEO for Property Managers

The Death of Keyword Density and the Rise of AX

The Death of Keyword Density and the Rise of AXOnce upon a time, keyword density was the holy grail of SEO. The more times a phrase appeared on a page, the better it ranked. But that time is long gone. Today, it’s all about intent, context, and clarity—not repetition....

Education

Sunday Brunch: What is an Ideal Word Count for a PM Blog Post?

If you’ve ever asked, “How long should my blog posts be?”—you’re not alone. Word count matters more than many realize, especially when it comes to SEO and reader engagement.The Sweet Spot: 1,000 WordsAt PMW, we’ve tested it all—and 1,000 ...

SEO for Property Managers

Why One Blog a Month Still Packs a Punch in Modern SEO

You may have heard that blogging once a month isn’t enough. But when it's done right, one high-quality blog post each month can drive serious traffic, improve SEO rankings, and now more than ever, support visibility in AI-powered search results.At Property Manager Websi...

Education

Anatomy of a High Performing Blog Post

What Makes a Blog Post Actually Work for a Property Management Website?It’s not just about hitting a word count or adding a few keywords—it’s about strategy, structure, and authenticity. A high-performing blog post is the result of thoughtful planning, expert SE...

Education

Mitch’s Bitches: Let's Talk Website Content and Blogging

For the first installment of Mitch’s Bitches, we’re diving into a topic that can make or break your online presence: website content and blogging.The Problem:When it comes to Property Management websites, content should be clear, intentional, and helpful to your users...

SEO for Property Managers

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?

Sunday Brunch: How Many Blogs Should a Property Manager Post Each Month?Short answer: One to four high-quality blog posts per month is the sweet spot for most property management companies.But let’s dig in a little deeper—after all, you didn’t show up to brunch ...

SEO for Property Managers

The Property Manager’s Guide to Modern SEO — What Works, What Doesn’t, and What to Do Instead

The SEO and digital-marketing landscape has changed — fast. AI search tools, evolving user behavior, and outdated tactics still being pushed by some agencies have left property managers wondering what really works.We’re cutting through the noise with a 14-part blog se...

Education

No Blog, No Growth: Why Property Managers Can't Afford to Stay Silent

Start Blogging. Start Growing.If your property management website doesn't have a blog, you're leaving leads—and money—on the table.Today's property owners aren't just Googling “property manager near me.” They're asking real questions li...

SEO for Property Managers

ADA Website Compliance: A Top Priority for Property Managers

Your website is the digital front door to your business. And in 2025, if that door isn’t wide open for everyone, you’re already behind.ADA website compliance isn’t just a line item in your tech checklist anymore. It’s a legal requirement, a competitive edg...

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Better Together: PMW and Enterprise Bank

Every business owner looks for smart ways to grow without overspending, and if you bank with Enterprise Bank & Trust, that opportunity might already be sitting in your account.Through Enterprise Bank’s credit incentive program, property management professionals can use ...

What's New With PMW

Top 10 Property Management Websites 2026

Every few years, we take a closer look at the best websites in property management, the ones that not only look great but also perform where it counts. Over the last few years, however, the digital landscape has evolved even more than usual, our client base has grown, and design ...

What's New With PMW

Thankful for Innovation – The Design & Build Teams Reflect

As the year winds down, it’s natural to take a step back and reflect on what has shaped us. At PMW, innovation has always been a driving force, but behind every breakthrough lies something even stronger: the people who create, refine, and reimagine the way we serve our clie...

SEO For Property Managers

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SEO for Property Managers

How complicated is web design for a property management company?

When people talk about building a website, the conversation usually leans toward templates, quick launches, and “drag and drop” promises. But the real question for this industry is how difficult is web design for a property management company in today’s market?Z...

SEO for Property Managers

Better Together: When Function Meets Beauty in Web Design

A great website is more than a digital storefront; it’s the foundation of a property management company’s online presence. It has to look appealing, reflect brand personality, and function effortlessly for every visitor. This balance between visual creativity and tech...

SEO for Property Managers

Is Website Design the Secret Ingredient to Better SEO?

A great website doesn’t just look good, it performs. Many people think SEO success depends entirely on keywords and backlinks, but design plays a bigger role than you might expect. A well-built website makes it easier for both users and search engines to understand and navi...

Lead Generation

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Lead Generation

The True Value Series: Understanding, Generating, and Growing Property Management Leads Part 1

Part 1: The True Value of a Property Management Lead and How to Generate More Marketing without math is just guessing, and in the property management world, you simply can’t afford to guess. Knowing what a “door” (a rental unit under management) is worth, unders...

Lead Generation

What is conversion rate optimization and how do I master it?

A lot of property management companies get solid traffic, but the leads don’t always follow. You might see visitors checking out your pricing page or rental analysis page, but only a handful ever reach out. That gap is where conversion rate optimization comes in. And with m...

Lead Generation

How to Design Display Ads That Actually Convert

You’ve probably seen hundreds of ads online — but how many do you actually click? Chances are, only the ones that catch your eye and make it clear what’s in it for you.That’s exactly what a great display ad does — it stands out, feels trustworthy, an...

Education

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What's New With PMW

Better Together: PMW and Enterprise Bank

SEO for Property Managers

How complicated is web design for a property management company?

Education

Horror Story – When PPC Meets Bad Design

There’s nothing scarier in marketing than spending money on ads that don’t work.You set up your Google Ads, craft clever headlines, target the right audience, and watch the clicks roll in — but the leads never follow. It feels like your marketing budget has vani...

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: From Local Roots to Digital Brilliance: Palm Springs Property Management�...

The Palm Springs property management market is competitive, with both national firms and local experts striving to stand out. Coachella Valley Property Management has long been one of the largest non-national brands in the area, and their new website captures that reputation with...

Customer Case Studies

A Bright New Site for Property Management in Los Angeles & Orange County

A Bright New Look for Property Management Excellence in Los Angeles & Orange CountyWhen it comes to property management in Southern California, professionalism and clarity are key — and HCM Property Management’s new website captures both beautifully. Designed to r...

Customer Case Studies

Turning Reviews Around: A Real-World Reputation Comeback

Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospec...

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