Resources for Property Managers

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SEO for Property Managers

Meta descriptions - What does google show in search and why?

Google has recently increased the size of the description in search shown below each link. This does not mean that google will always show the longer description snippet. This just means that they now have the option if they so choose. The meta description is only used to control...

SEO for Property Managers

Google Business, the Whys and Hows

How do I get my business to show on the Google Map?Google Business Listings Setup, the Whys and HowsOriginally Google business and Google plus were one entity. They have broken off into two separate systems with completely different purposes. Below are instructions on how create ...

What's New With PMW

PMW is NARPM Official Partner for 2017

Naples, FL, May 9, 2017 -- PMW (Property Manager Websites) is proud to announce our official partnership with NARPM (National Association of Residential Property Managers) for 2017. PMW has been a NARPM member since 2009, and for the first time has extended its partnership to...

Lead Generation

Phone Call Tracking & Why You Need It

Phone Call Leads are worth 5 to 10 times the revenue of website form leadsWe are able to track all of your website form submissions through our AdWords and Analytics accounts. One source of leads for your business that is often overlooked is phone call conversions.It is crucial ...

Lead Generation

Which comes first? The traffic or the rankings? Can Adwords help?

Think of organic search rankings and traffic like the chicken vs the egg. You have to have one to get the other. Google needs you to have traffic on your site in order to understand what you should be ranking for but you can’t get traffic until you have rankings.So what ca...

Education

FreeRentalSite Facebook Ad Poster No Longer Supported

Facebook has recently changed its policies regarding what apps can do within Facebook. One of the new changes is that apps are no longer allowed to post to Facebook automatically. Therefore we will no longer be able to support or auto ad posting to Facebook. Work AroundsIf you st...

SEO for Property Managers

Google's Mobilegeddon Is Coming... Are You Ready?

Excerpt from Google's Official Webmasters Central Blog: Posted: Thursday, February 26, 2015" Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have ...

SEO for Property Managers

SEO for Property Managers Part 15 of 15 - Video

This is the final video in the series and discusses the use of video in a property management business and on a property management website. Effective use of video will increase algorithm scores for almost every category in search. Usage data goes up because more people interact...

SEO for Property Managers

SEO for Property Managers - Part 14 Content Marketing

Content Marketing – Content marketing is the final step in the progression. A successful content marketing strategy will improve the company property management website standing in almost every important element of search algorithms. Successfully creating and sharing inter...

SEO for Property Managers

SEO for Property Managers - Part 13 Basic Social Media

Social Media for Property Managers– Social media signals are important tools for measuring the popularity of all companies. Google “+’s”, Facebook likes and shares, tweets, pins, Youtube video views, etc. all help the search engines to measure the popular...

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Better Together: PMW and Enterprise Bank

Every business owner looks for smart ways to grow without overspending, and if you bank with Enterprise Bank & Trust, that opportunity might already be sitting in your account.Through Enterprise Bank’s credit incentive program, property management professionals can use ...

What's New With PMW

Top 10 Property Management Websites 2026

Every few years, we take a closer look at the best websites in property management, the ones that not only look great but also perform where it counts. Over the last few years, however, the digital landscape has evolved even more than usual, our client base has grown, and design ...

What's New With PMW

Thankful for Innovation – The Design & Build Teams Reflect

As the year winds down, it’s natural to take a step back and reflect on what has shaped us. At PMW, innovation has always been a driving force, but behind every breakthrough lies something even stronger: the people who create, refine, and reimagine the way we serve our clie...

SEO For Property Managers

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SEO for Property Managers

How complicated is web design for a property management company?

When people talk about building a website, the conversation usually leans toward templates, quick launches, and “drag and drop” promises. But the real question for this industry is how difficult is web design for a property management company in today’s market?Z...

SEO for Property Managers

Better Together: When Function Meets Beauty in Web Design

A great website is more than a digital storefront; it’s the foundation of a property management company’s online presence. It has to look appealing, reflect brand personality, and function effortlessly for every visitor. This balance between visual creativity and tech...

SEO for Property Managers

Is Website Design the Secret Ingredient to Better SEO?

A great website doesn’t just look good, it performs. Many people think SEO success depends entirely on keywords and backlinks, but design plays a bigger role than you might expect. A well-built website makes it easier for both users and search engines to understand and navi...

Lead Generation

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Lead Generation

How to Localize Ads targeting out-of-state owners

In today’s real estate world, property ownership is no longer tied to where someone lives. Investors buy rental homes in new cities, new states, and markets they may never visit in person. When these owners search for property management support, they almost always start wi...

Lead Generation

The True Value Series: Understanding, Generating, and Growing Property Management Leads Part 2

Part 2: The Science Behind Lead Sources — Which Channels Actually Pay Off In the last post we got clear on what a “door” is worth and how to calculate lifetime value. Now we shift focus to the channels that bring in those doors — the lead sources. Not all ...

Lead Generation

Why Call Tracking Still Matters and How AI Makes It Even Better

Most property management companies know they need to track website traffic and online leads, but phone calls still play a huge part in how owners reach out. Even with more digital tools available, many high-quality property management leads pick up the phone because they want fas...

Education

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What's New With PMW

Better Together: PMW and Enterprise Bank

SEO for Property Managers

How complicated is web design for a property management company?

Education

Horror Story – When PPC Meets Bad Design

There’s nothing scarier in marketing than spending money on ads that don’t work.You set up your Google Ads, craft clever headlines, target the right audience, and watch the clicks roll in — but the leads never follow. It feels like your marketing budget has vani...

Customer Case Studies

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Customer Case Studies

Weekly Website Spotlight: From Local Roots to Digital Brilliance: Palm Springs Property Management�...

The Palm Springs property management market is competitive, with both national firms and local experts striving to stand out. Coachella Valley Property Management has long been one of the largest non-national brands in the area, and their new website captures that reputation with...

Customer Case Studies

A Bright New Site for Property Management in Los Angeles & Orange County

A Bright New Look for Property Management Excellence in Los Angeles & Orange CountyWhen it comes to property management in Southern California, professionalism and clarity are key — and HCM Property Management’s new website captures both beautifully. Designed to r...

Customer Case Studies

Turning Reviews Around: A Real-World Reputation Comeback

Reputation can make or break a property management company. One client learned this the hard way when their online reviews stalled at a 3.5-star average. Even with years of experience and satisfied owners, that number wasn’t telling the real story of their business. Prospec...

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